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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. by Scott Hirsch, f ounder and CEO of Appsbar. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. Q: Your career has spanned from working on various media ventures to opening and operating your own franchise. Don’t be afraid to fail.

Media 101
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Greycroft is an early-stage VC.

Partner 240
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A Little Known Media Exposure Tip

Up and Running

When it comes to setting up your public relations/media exposure plan, WHEN you launch your campaign can be just as important as what and how you launch. If you are planning to implement a PR/media exposure campaign for your business or product in the coming weeks – congratulations. Media relations are crucial.

Media 72
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns.

Demand 95
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.