Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 79

Social Media Media B2B B2C 79

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Campaign Conversion 138

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. Marketing Podcast with Michael Stelzner.

Social Media 28

Social Media Media IP Distribution 28

YoungUpstarts

SEPTEMBER 2, 2015

Send an email when a customer spends more decision-making time on social media and the message is lost. Look back at old campaigns and rank which campaigns were the most effective. It is crucial to create a campaign that builds and leaves no doubt about the superiority of your business’ product or service.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. Adopt a similar tone in your social media posts.

Marketing 63

Marketing Social Media Campaign Curation 63

YoungUpstarts

SEPTEMBER 10, 2015

You can use video recordings of event speakers or educational sessions to post online or link for social media outreach. You can send links to content such as white papers or articles to generate excitement prior to an event. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 62

Media Social Media Advertising Audience 62

Duct Tape Marketing

FEBRUARY 13, 2024

Hosting joint webinars, co-authoring blog posts on topics relevant to your shared target audience, or even running collaborative social media campaigns are effective tactics to draw attention from potential customers while strengthening your network ties. Social media’s not just fun and games; it’s key for lead generation.

Lead Generation 75

Lead Generation Social Media Audience Email 75

Austin Startup

JUNE 26, 2019

Our venture was selected for competitive accelerator spots & recognition from media and mentors from Austin, Chicago and Silicon Valley to work on this problem and capture the value its solution provided. In many of our women’s campaigns offices there’s a poster that reads, “No woman is required to build the world by destroying herself”.The

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

FEBRUARY 22, 2017

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

AUGUST 8, 2014

For example, if your social media campaign begins with three tweets per day and you begin to build an audience on this strategy, that audience is going to expect to find tweets three times a day. If your social media ship has already set sail without a consist heading, reevaluate the program. Photo Credit: Marketing.

Programming 65

Programming Social Media Audience Media 65

Austin Startup

MARCH 15, 2017

And African-Americans have the best ecosystem for tech adoption more than any group situated in tight-knit, high-density urban communities — social media stats can prove this fact. Stuff CNBC and other media outlets don’t want to acknowledge. Always create a “new file” for a new campaign. Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper.

Agile 139

Agile Social Media Audience Software Review 139

Duct Tape Marketing

JULY 8, 2013

Use tools such as IFTTT.com to automate your research by doing things like storing competitors email campaigns to Dropbox or Evernote for easy retrieval and analysis. Download all published ebooks, research and white papers. Marketing Strategy Social Media Competition Research' Get on every one of their email lists.

Dividend 74

Dividend SEO Social Media RSS 74

Duct Tape Marketing

JULY 11, 2014

Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design. Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late.

Small Business 70

Small Business Marketing Lead Generation Email 70

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. White Papers. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community. Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. It’s an age-old notion that marketing and sales teams don’t get along. But things tend to get a little murky by trust and try.

Sales 64

Sales Marketing Social Media Analytics 64

Duct Tape Marketing

JANUARY 1, 2019

It can be used across channels , and includes social media, email, and certain website actions. Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. Before we dive in, let’s provide a quick definition of marketing automation.

Customer 76

Customer Marketing Email Channel 76

Duct Tape Marketing

AUGUST 29, 2017

Social media. Social media. White papers. To do this, you must build processes and campaigns that make it easy for your brand champions to refer your business. Types of content: Blog posts answering common client challenges (to help boost SEO). Presentations at speaking engagements. Customer-only newsletters.

Developer 58

Developer Customer Social Media Video 58

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. ” Things like our blog content, social media, and what they find on our website. The idea behind this is that if we recognize those behaviors, that we wanna move people logically through. What about trust? Even S.E.O.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy. Cognism previously operated a leads-based paid media model.

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

JANUARY 31, 2011

PR is typically a mix of social media, community participation, public speaking opportunities (including appearances at trade shows and conferences), bylined articles or media commentary, and long-term relationships with reporters (both local and national) leading to press and online coverage. Inclusion in 15 local media stories?

Public Relations 130

Public Relations Small Business Lean PR 130

ConversionXL

NOVEMBER 9, 2015

Micro-indicator conversions (whitepaper download, social media interaction, etc). Checked out a white paper. What’s important is you shouldn’t lose sight of the overall campaign goals when measuring micro-conversions. Different terms for the same thing, really. Process Milestones. Subscribed to your newsletter.

Conversion 48

Conversion Metrics Revenue Matching 48

Reid Hoffman

MARCH 2, 2021

In February, Greylock kicked off “Iconversations,” a new speaker series featuring “icons” across tech, finance, media and culture. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.” and I wrote a white paper in Europe as well.

Iran 39

Iran Technical Review Non-Compete Lean 39

www.kalzumeus.com

AUGUST 13, 2012

Content which bears social proof (including e.g. visual elements suggesting endorsement by news media, tastemakers, or one’s peer group) will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. ” (P.S.

Email 54

Email Software Review Software Campaign 54

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Team members also represent the brand on social media while simultaneously building their own personal brands.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. What the reader will get (“The Ultimate Mindmap on How To Integrate Onsite Retargeting to Your PPC Campaign”).

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? I mean, you wrote, when you wrote for click Z it was more like a media publication than what we then saw blog.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 59

Email Customer Marketing Campaign 59

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. Search, Referring Sites, Direct, Campaigns. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns. Go use site search.

Web 139

Web Analytics eCommerce Campaign 139

Software By Rob

AUGUST 18, 2010

lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free.

Software Review 78

Software Review Software Revenue Cofounder 78

Duct Tape Marketing

SEPTEMBER 5, 2014

First, a couple of quick definitions: Social selling is about building your personal and business brand through social media. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. Traditional Sales and Marketing No Longer Cut It.

Marketing 71

Marketing Social Media Curation Boston 71

Duct Tape Marketing

MAY 30, 2017

Any form of content can be a part of your content marketing campaign. White papers. Social media posts. Types of content. New mediums continue to be developed, but a few types to consider include: Blog posts. Case studies. Infographics. Books (both print and digital). Guides and user manuals. Speaking engagements.

Marketing 56

Marketing Distribution SEO Channel 56

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. I do this by program/campaign so I can compare email campaigns to pure advertising (for example).

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

FEBRUARY 14, 2017

Once the content is updated, republish it and promote to your network via email and social media channels. Take pieces of your content and turn them into a an email campaign that is easy for your readers to consume. Consider gathering related blog posts and turning them into a comprehensive ebook or white paper.

Audience 53

Audience Video SEO Analytics 53