article thumbnail

Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Of course the passes were only good for use on the Missouri, Kansas and Texas.

Missouri 102
article thumbnail

Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

And of course their is a #racetogether hashtag campaign. It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction. Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for.

Nigeria 28
article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Marketing/Communications/PR. The breakdown: “This is a new vendor for us. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Advertising/Sales. Operations.