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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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Quantified Media Continues to Grow

The Startup Magazine

Its office is located in Midtown in New York City and it is inviting applications from suitably qualified individuals with a passion for combining creativity and technology to create effective advertising campaigns. The team utilizes advanced analytics tools to measure the effectiveness of each advertisement campaign.

Media 62
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

The "Roaring Twenties" was a boom period in new construction, new infrastructure, deferred spending, and new forms of art. "Années Folles" — Web Smith (@web) December 27, 2020. A focus on local. Community is everything, especially during hard times. Image source ). Image source ).

eCommerce 155
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Analyze This: 5 Rules For Awesome Impromptu Web Analysis

Occam's Razor

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. New York Times article.]

Web 112
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Partner 240
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122