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5 Old Brand Ad Campaigns We Still Love


There are many ad campaigns from the yore that nobody remembers now although they might have worked back then. Marlboro Man. Image  via. 2.

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). The reality is you must be great at HR, PR, finance AND product.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. This article originally appeared on TechCrunch. So how exactly do you break out then?

Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. will put the full list of posts here.

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo. So what’s the trick?

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

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How Interactive Content is Changing the Digital PR Industry

Duct Tape Marketing

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay.

How Smart Companies Use PR to Get the Word Out

Fresh Inc.: The Staff Blog

Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. It's called PR. Here's a powerful PR example.

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5 Things Every Great Marketing Campaign Asks Itself

Fresh Inc.: The Staff Blog

marketing, PR, press release, how to write press release, small business

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Trump Campaign Manager Demonstrates How to Create a PR Nightmare in 7 Easy Steps

Fresh Inc.: The Staff Blog

Corey Lewandowski yanked reporter Michelle Fields by the arm. Then things got ugly

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Raising Capital? Follow These PR Rules

Fresh Inc.: The Staff Blog

If you think that PR is just about the press mention, think again. great media campaign can actually make you money. Here's how.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

They could care less about a fancy marketing campaign or expensive promotional events. See Also: My 13 Favorite Alternative Funding Options.

10 Secrets to a Really Successful Kickstarter Campaign

Fresh Inc.: The Staff Blog

Their campaign fell short. Keep things clear and simple In the first campaign, Stantt offered both polo-style shirts and button-ups.

Our PR Stinks: Here's What Your Startup Can Learn From It


We were convinced from the very beginning that strong PR would be the answer to our market entry prayers. Our PR still stank. Twice.

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Get Great PR: 7 Things You Must Do

Fresh Inc.: The Staff Blog

Have you orchestrated a successful PR launch? In the quest to win the hearts and minds of the press, you're going to have to do all the work.

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PR/Media Exposure Campaigns: How Long Should They Be?

Up and Running

What is the optimal length of a campaign and how much effort will it take to get the job done effectively? 3-6 month campaigns: 38%.

PR 6

The #1 Mistake That Kills Your E-mail Campaign

Rembrandt Communications

The post The #1 Mistake That Kills Your E-mail Campaign appeared first on Boost sales fast with content marketing strategy, SEO and PR here.

Web 11

Book Marketing – What Can A PR Pro Do For You


As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves.

The Crazy Marketing Campaigns That Actually Worked


Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. ParkMe.

Haiti 14

The Heart Of The Game: PR Lessons Learned From Game Of Thrones


by Leslie Licano, co-founder and CEO of Beyond Fifteen Communications. Even premiere ratings went up 6 percent to 7.3 While HBO C.E.O. title.

This Startup Could Be PR Firms' Worst Nightmare

Fresh Inc.: The Staff Blog

But it seems that PressFriendly might be an affordable option for young companies to begin successful PR campaigns. The result? doubt it.

5 free and effective publicity tools to boost your crowdfunding campaign

The Next Web

Almost every campaign that’s raised over $100,000 needed some sort of PR to get to that level of funds.

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3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

Here are three tips for finding the right PR agency for you and your business. Who does Bill Gate’s PR — that’s who you want, right?

When Kickstarter Campaigns Go Bad

Fresh Inc.: The Staff Blog

And according to Shahani at NPR, there have already been cases of Kickstarter campaigns going awry. Here's how to avoid upsetting your new fans.

3 Tips For Finding The Right PR Agency

Blogtrepreneur | Entrepreneur Blog

Here are three tips for finding the right PR agency for you and your business. Who does Bill Gate’s PR — that’s who you want, right?

5 Best Practices For Increasing Earned Media For Your Brand


To maximize ROI of any campaigns, social sharing is a must. Here are some ideas which will come in handy! Stay true to your niche.

10 Things Entrepreneurs Can Learn From Politicians

crowdSPRING Blog

In short, small businesses and startups can draw many valuable lessons from politics, politicians, and political campaigns. Politicians  talk.

The Year's Most Memorable PR Stunts

Fresh Inc.: The Staff Blog

Here's a look at 10 of the year's craziest PR stunts. Here are the most memorable PR stunts from 2011 — for better or worse. link].

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Startups: Don't Hire a PR Agency

Market by Numbers

Some entrepreneurs get in this fix because they fail to distinguish between PR and other marketing tactics.  Does anyone?   Comments welcome!

Cracking the PR Code of the Google Mystery Barge

Fresh Inc.: The Staff Blog

PR stunts designed to build buzz can backfire if they''re viewed as self-serving. Here''s how to pull off a successful teaser campaign.

How To Up The Antics And Go Viral With Your Next Publicity Campaign by Yaro Starak

Branding and Publicity kerry mcduling pr publicity campaign publicity stunts social media marketing viral marketing word of mouth marketing

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Ready for a Big, PR Launch? Don’t Fight Campaign News

Rembrandt Communications

Right now, the media is focused on the elections and campaign news. Business Marketing PR campaign media public relationsIf you are getting ready to launch a new product or Website, it’s probably not the best time to do so. However, there are still some ways to generate media attention. 1. Work with the election season.

How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a  crowdfunding campaign  for our product, we landed on the date of December 16th, 2013. Anyone who thinks so is naive.

How to Handle and Avoid Negative Publicity

Up and Running

From reactive to proactive tips, here’s what Uproar PR’s  co-founder and Partner, Catriona Harris , has to say on the matter. Begin proactively.

3 Reasons You Shouldn't Copy Apple's PR Strategy

Fresh Inc.: The Staff Blog

It reminded me of my time in the games industry working at a smaller publication deemed "not important" by some of the larger gaming companies--and of the style of PR that Apple has employed for as long as I can remember (though never experienced). But that''s the vast minority of PR campaigns. Sorry, you don''t sell the iPhone.

Does “Going Viral” Actually Result in More Conversions?


Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Mirror.

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Startup Blog: Don't Skimp on PR (by Liz Roop)

Taffy Williams

Friday, May 13, 2011 Don’t Skimp on PR (by Liz Roop) No start-up has an unlimited budget. Successful PR requires persistence.

What You Need to Know Before Launching a Native Advertising Campaign

Fresh Inc.: The Staff Blog

Matt Lester, our creative director, has launched more successful advertising campaigns than the Bush and Clinton families combined.

Avoid These 3 Pieces of PR Advice (Use Mine Instead)

Fresh Inc.: The Staff Blog

There’s a strange continuity in bad advice that''s been handed down from awkward PR blogs or books to bad bosses worldwide.

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

The most expensive branding and marketing campaigns in the world. That’s what a campaign is, at the end of the day. Seriously.