How repositioning a product allows you to 8x its price
A Smart Bear: Startups and Marketing for Geeks
JUNE 5, 2018
You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. Even indirect marketing like brand, events, and PR have the long-term goal of supporting growth. As a result, repositioning can allow you to charge many times more than you think. Here’s how.
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