View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

DECEMBER 6, 2018

It’s not about teeing yourself up for one big fundraising process six months prior to cash-out, but rather often the optimal path is an running ongoing campaign with prospective VCs who demonstrate true interest. Instead, following PR 101 to get the most bang?—?and Of course, the best way to execute isn’t a funding announcement alone.

Seed Stage 201

Seed Stage Stealth Seed Capital Later Stage 201

View from Seed

MARCH 22, 2016

Your crowdfunding campaign. Your crowdfunding campaign hit it out of the park. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

AUGUST 27, 2014

And that’s why we need to collectively scrap the usual hiring process if we want to bring in great writers to run our blogs, our PR, or our content marketing in general. Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies.

Hiring 335

Hiring Startup Technical Review PR 335