Both Sides of the Table
APRIL 26, 2016
But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.” That is what finances rapid growth.
ConversionXL
AUGUST 11, 2021
A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. A sponsorship strategy should cover five areas: Assets Audience data Asset valuation Activations Market identification. Asset valuation. PR Week does this in a Twitter poll.
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crowdSPRING Blog
NOVEMBER 1, 2013
But a nearly $4 billion valuation? A Collection of Intelligent Print Ad Campaigns - crowdspring.co/1bPatCX. The Part They Don’t Tell You About Startup Team Building - crowdspring.co/1h0Qw02. ask employees for feedback instead of waiting for them to come to you – crowdspring.co/1akonho. Nuts - crowdspring.co/1akpXj7.
crowdSPRING Blog
SEPTEMBER 14, 2011
VC valuation spreadsheet – [link]. More data showing reduced efficacy of email marketing campaigns – [link]. John Sculley on Steve Jobs and the Experience of a Lifetime – [link]. Excellent example from Uber on how to analyze data to improve your product/service – [link]. Are You Up For a Second Job?
YoungUpstarts
NOVEMBER 27, 2017
In under a year, I went from having just $12,000 in savings to a business valuated at $1.4 The costs associated with running the Indiegogo campaign added up quickly. I needed several thousand dollars for ads, retainers for an ad specialist, social media personal, PR services, photoshoots, and more. million dollars!
crowdSPRING Blog
NOVEMBER 30, 2012
… Checking In on Foursquare’s Valuation – [link]. Campaigns | NYT FiveThirtyEight – [link]. Campaigns | NYT FiveThirtyEight – [link]. The danger of waiting to long to find a business model? Who says startups are easy | Om Malik – [link]. Your Brand is What You Do – [link].
Steve Blank
APRIL 5, 2017
They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Founders ask me all the time whether they should hire a PR agency. Often, they themselves are the thought leaders. The question is when ?”
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