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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Finding our niche with the campaigning tool. The first pivot to a support tool. What is it?

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If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Up and Running

Typically, we just don’t have enough money to warrant having a formal marketing budget. Campaign Development. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Sometimes we just ignore doing one because it’s depressing. Marketing Strategy. Content Creation.

Marketing 118
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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9 Reasons to Consider Old School Sticker Marketing

Duct Tape Marketing

Cooperative campaigns with others can reduce costs and increase distribution and impressions. Successful or interesting sticker campaigns can generate excellent PR. Stickers improve the open rates of direct mail. Stickers can strengthen communities and awareness of a particular message. And, much more….

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

When a United Airlines passenger was “dragged” off a flight , CEO Oscar Munoz initially issued a PR-driven, tick-the-checkbox apology: As public resentment grew, Munoz followed up with another, more candid mea culpa: 6. An apology for shipping incorrect products to a single customer, for example, doesn’t warrant a public apology.

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. – [link].

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Has Your Startup Given Performance-Based Warrants? 5 Step Small Business PR Plan for Today – [link]. 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. – [link].