Brand-building is key to successful political campaigns as it is for businesses, and politicians build their own personal brands using tactics that all of us use everyday. In short, small businesses and startups can draw many valuable lessons from politics, politicians, and political campaigns. ‘Tis the season. Politicians  talk. MORE >>

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media.  At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.  Ever play the game Mouse Trap? MORE >>

One of the most enduringly popular ad campaigns in memory is from the California Milk Processor Board – “ Got Milk &# has become an iconic part of the cultural landscape and has been shared, copied, parodied, and imitated over and over again. Even FunnyorDie came up with a vicious parody ripping the campaign. The lesson? MORE >>

Whether you’re new to Twitter chats or just want to expand your horizons, here are some of the best business-related Twitter chats in which you can participate. Innovation is at the heart of business, so it can do you some good to learn more about ideas related to the topic. Note: all times Eastern.). Business. bizforum. HBRchat. MORE >>

Why Your Marketing Campaign Sucks | TechCrunch – [link]. How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)? Why Your Marketing Campaign Sucks | TechCrunch – [link]. Related posts: Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More. MORE >>