By Marsha Friedman, CEO of EMSI Public Relations and author of Celebritize Yourself. Of course, building followers is important, but you’ll never make a social media campaign work with the onesy-twosy approach.For myself, my company and our social media clients, we have a monthly benchmark for building followers. MORE >>

The Old Spice Social Media Campaign by the Numbers – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Considering buying a generic logo from a “logo store&# ? MORE >>

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition. MORE >>

40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! MORE >>

entrepreneurship Advertising blogging blogs brand investment brands campaigns creativity digital footprints entrepreneurs grey advertising media PR Public relations social media startups Super Bowl Super Bowl Advertising television Tor Myhren web 2.0 believe it’s future is one of narrow casting.  One commercial, 2.9 MORE >>