Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

AUGUST 14, 2021

Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Any one of these can be the key to an amazing advocacy, or the beginning of an aggressive visible campaign against you. Customer is in control of the support experience. Marty Zwilling.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 212

Social Media Media Startup Curation 212

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

AUGUST 4, 2023

It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company. These might include anyone bringing in a new customer, representing the company in a good social cause, or participating in a video or social media campaign on their own time. Reward success.

Founder 239

Founder Architecture Startup Public Relations 239

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263