Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., They also increased their daily campaign budget to $20.00. but now they were actually trying to implement it. (If

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APRIL 5, 2017

They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. ” Influencing the messengers is what great public relations firms know how to do. I tell them, “The question isn’t if.

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Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. The worst news : The worse news was what wasn’t said, less than 10% of our existing customers bought because of some proactive marketing campaign. What magazines did they read?

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Steve Blank

JANUARY 4, 2012

So they rely on lobbying ( $110 million a year ,) lawsuits, campaign contributions (wonder why the President won’t be vetoing SOPA ?) and Public Relations.

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