article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. And it was rewarded for it. via Facebook ].

article thumbnail

3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

Consumers can now conduct a wide variety of bank-related transactions from the comfort of their computers, tablets and mobile devices. These include making deposits, transferring funds, paying bills and managing stock portfolios. Small Business Loan Overview.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Related posts: Lean Marketing tips: not-for-profit edition. Photo: Howard Lake.

Lean 98
article thumbnail

Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. SPEC Campaign [link]. Brian Chesky of AirBnB (from Startup School) – [link] ? Lessons Learned From Helping Over 150 Startups With Marketing Part 1 – [link]. Lean Startups aren’t Cheap Startups – [link]. Way to go San Francisco!

article thumbnail

Small Businesses Must Make Data Privacy a Priority

Duct Tape Marketing

Target not only spent $240 million to replace customers’ cards, but sales and the company’s stock price took a major hit from the resulting public fallout. Her passion is PR, and she holds professional accreditation from the Public Relations Society of America and the International Association of Business Communicators.

article thumbnail

10 Questions to Help You Figure Out Where Your Audience Gets Their Information

YoungUpstarts

Press releases on a random public relations website? Knowing how to identify and connect to the vocal minority can be a huge asset for gaining traction with targeted campaigns. Think about where you get the most important news in your industry. Is it from long, obscure white papers? YouTube videos? In most cases, probably not.

Audience 146
article thumbnail

Every Small Business And Entrepreneur Needs The Media

YoungUpstarts

Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. When the stock market takes a dive, how do you think that financial analyst got on CNBC? Business owners are always looking for ways to stand out from their competitors.

Media 188