Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. By publishing your data on a blog (as in the case of Flurry and PwC) you get the added benefit of driving traffic back to your website as the journalists often link to the “full report” and thus you get all of the SEO juice to drive future search traffic also.

Campaign 389

Campaign Marketing Widget Analytics 389

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. It’s why I’ve often start when running marketing campaigns the most simple of questions: - with whom are we trying to communicate?

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Technical Review 307

Technical Review Marketing SEM Campaign 307

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. Current publishers include Kim Kardashian, Mandy Moore, Deepak Chopra, and Newsweek. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. allows me to track more granular details about my campaigns than I can currently on Bit.ly In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains. What should you blog about?

Analytics 286

Analytics Audience Hosting Email 286