With all the sexiness oozing out of social media it might seem insane to write about email. dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? MORE >>

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). sustainable platform or marketplace is one where the value of being in the network clearly outshines the transactional costs charged for being in the network. The rest is history. MORE >>

LinkedIn is a powerful social networking tool that provides an amazing platform to connect professionals across the globe. Like Facebook ads, Linkedin campaigns provide flexibility so you can target specific audiences based on different criteria, giving you a better chance of good timing. Variety is the Spice of Marketing. MORE >>

More reliant than ever before on earned and sponsored content, marketing teams will need to better instrument and provide social incentives for the creation and re-use of earned media and that goes well beyond what is the norm today for social media engagements. ” -Beth Comstock, CMO at GE. MORE >>

« Mission Research Raises Series B Financing | Main | Goodbye Google Reader, Hello NetVibes » Do Women Care More About Social Networks? Interesting snippet of the day: Auren Hoffman recently blogged about the growing imbalance between male and female participation in social networks. Christine (.net) MORE >>