Startup Professionals Musings

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Five Steps To Social Media Success for Startups

Startup Professionals Musings

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Then set your goals.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand.

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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

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6 Reasons Your Hockey Stick Growth Curve Can Go Flat

Startup Professionals Musings

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. You suddenly need to enhance your in-house social media efforts with a public relations firm.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Focus first on the social media trinity.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Focus first on the social media trinity.