Brandanew

JULY 15, 2015

You can then incorporate any new social media channel or applications all on your platform. Instead of thinking of it as a short term like/comment, platform thinking is long term in nature. It is critical to image digital would enable you to create a brand platform enabling connectivity and trust.

Social Media 100

Social Media Media Technical Review Internet 100

Brandanew

OCTOBER 6, 2015

You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Your social channels will give you varied numbers such as Facebook reach and likes, retweets, plus ones, Instagram likes etc. So, you have your social media team in place.

Social Media 100

Social Media Media Analytics Social Network 100

Brandanew

JUNE 10, 2015

Plenty Startups and SMEs worry about which channel converts best. In the world lighted by social media , Email is sometimes an oft forgotten channel. However, experts will tell you, why Email marketing is so important and remains the most profitable channel of them all. Email drives cross-channel access.

Email 100

Email Marketing Startup Social Media 100

Brandanew

JUNE 5, 2015

Brandanew: What specific channels or tactics have worked for Pratilipi? I think we started on Facebook as well as Twitter on around the same time (and other channels a while later), but Facebook just turned out significantly better. Choose your channel and prioritize : Pick the channel that converts the best for you.

Social Media 100

Social Media Startup B2B Channel 100

Brandanew

JULY 18, 2016

Which channels are you investing in and why? Which channels bring your customers to you? Again this may be basic, but many brands look at digital marketing channels based on the eyeballs they’re generating. To line it up with your digital marketing plan, here’s what it means: How will your plan benefit the brand?

Marketing 100

Marketing Channel Lean Differentiation 100

Brandanew

JUNE 25, 2015

Which Social Channels Are Small Businesses Using? For those who don’t have the time to go through the 53-pager, here are the 5 social media trends for small businesses summarized for a review! 5 Social Media Trends For Small Businesses in 2015. 93% of small businesses are using Facebook while 79% are using Twitter.

Social Media 100

Social Media Small Business Media B2C 100

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. In today’s world of intense competition, podcasts are a great way to build a distribution channel for content that is consumed in a personal environment.

Audio 100

Audio Audience Channel SEM 100

Brandanew

MARCH 11, 2016

So, read on, even if you’re not an artist but selling any goods using online and traditional channels as a small business or startup. The sales channel: Where are you showcasing and selling your art? This is relevant no matter which small business you’re a part of. How To Sell Art And Build A Remarkable Brand.

Small Business 100

Small Business Channel Sales Audience 100

Brandanew

OCTOBER 9, 2015

The social channels should be integrated with the website. Not that all of them will oblige, but some surely will and that should be a good start for the new channel. Instead, here are a few tips for growing your fan base organically. Website integration. So, what can you do? Yes, do not hesitate to ask your Facebook friends.

Social Media 100

Social Media Media B2B Channel 100

Brandanew

NOVEMBER 5, 2015

Utilizing the Website Link and Your Other Channels. Like any other social media channel, engagement is a two-way street. So, you can easily figure out which is a popular tag and which is not. You can also check the hashtags on various tools such as top-hashtags. You cannot put a hyperlink in the Instagram posts.

Social Network 100

Social Network Social Media Channel Networking 100

Brandanew

JUNE 11, 2015

But to create authentic content and engagement, it can be quite disastrous to only scream you on social channels. Only share your content on every channel reduces trust with the community. Everyone has a different answer to this question. What would you add to these Content Marketing dos and don’ts?

Marketing 100

Marketing Startup Social Media Curation 100

Brandanew

JUNE 9, 2015

Create a culture of content : Everybody shares ideas, everybody is behind your brand on their own social channels. In addition, they all shared the post on their own channels, since they felt that they were a part of it! Not just because they are in it for a quick buck. Hire believers. Hire smart! It was a big hit! Super impact!

Social Media 100

Social Media Wiki Curation Channel 100

Brandanew

APRIL 6, 2016

It’s also helpful when you’re feeling like there’s no way you can cover everything and address so many different channels and platforms. We will cover topics like SEO, Social Media marketing and how your brand gets affected by all these.

Global 100

Global Marketing Social Media SEO 100

Brandanew

AUGUST 29, 2016

With so many multiple channels, maintaining brand tonality and staying consistent as a brand is also an element of quality content. If you create a high quality video, repurposing that same content across platforms and channels will require you to optimize it for those platforms.

Social Media 124

Social Media New York Community Media 124

Brandanew

JULY 14, 2015

In most recent times, we have been overwhelmed by your responses on all media channels, and to be honest, it has been tough to keep pace with the emails that we have been receiving.

Lean 100

Lean Portfolio Channel Email 100

Brandanew

NOVEMBER 4, 2015

Many Startups don’t seem to pay attention to their per channel split and tend to spread themselves thin on each social media platform. The reality is you can and should select channels that work the best for your business and consumer group. How Can You Use Storytelling In Social Media Marketing?

Social Media 100

Social Media Marketing Media Small Business 100

Brandanew

JULY 9, 2015

To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels. All these would become automatically more difficult when we compared Twitter to Facebook to LinkedIn to X other social platforms and channels.

Marketing 100

Marketing SEO Metrics Agile 100

Brandanew

OCTOBER 7, 2016

They used every social media channel- Youtube, Facebook, Instagram, Vine and a special way to communicate. But, how did they get so many buyers for a boring everyday product used by men to shave? Well, they just made the experience enchanting and build a community “Dollar Shave Club,” whose members loved being associated with it.

Community 174

Community Colorado Social Media Acquisition 174

Brandanew

JUNE 15, 2015

Owned media refers to your own channels and online media property, for instance a blog, that can be distributed using paid channels to drive in more audience and build a loyal audience. Even though most of these conversations are automated, they are a great way to start a conversation with your following. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Brandanew

JUNE 22, 2016

Maintain consistency across channels. So, it is better to check beforehand if someone is already using the brand name before finalizing it, in case you’re a startup. Keep it simple! If you start accounts in different social networks and make have different team members creating content, it may reflect in the posts.

Social Media 113

Social Media Media Social Network Audience 113

Brandanew

JUNE 13, 2015

The key reason being that usually social & content based channels do not come with quick results. And usually does not ever have the time for strategic marketing. The perfect consumer experience and social media marketing is often an after thought. People often do not see “hard” results.

Social Media 100

Social Media Media Valuation Differentiation 100

Brandanew

MAY 16, 2016

You advert will not get you anything unless you pay some publication or the TV channels to play it repeatedly over a period of time. On the other hand if you build quality content for months, the value only just increases with time. The ad stops the moment you stop paying.

Marketing 133

Marketing Cost Social Media Lean 133

Brandanew

AUGUST 31, 2016

You need to know WHY you’re choosing channel, working with a certain tool or method and basically be able to know the rationale. What changes are you trying to create with your content strategy? This is not just for a content strategy but for any sort of business planning.

B2B 124

B2B Business Plan Channel Demand 124

Brandanew

JULY 27, 2016

So, if there’s a channel that you particularly prefer, let us know. ACCESS : We will be sharing the Podcast on our page on SoundCloud , on our social communities and also try and submit it to the iTunes Podcast library (although that takes a few days/weeks to get approved). It is our aim to reach you wherever you are.

Social Media 100

Social Media Audio Global Media 100

Brandanew

JUNE 17, 2015

If you are a social media leader: focus on engagement and creation a bit more than using each channel merely for scheduling or auto-publishing. Feel free to reach out for help for a quick analysis. Prioritize needs as per your social media positioning . Add personalization and focus on differentiating your brand.

Social Media 100

Social Media Media Management Curation 100

Brandanew

NOVEMBER 25, 2015

This can be done by subscribing to emails such as monthly newsletters, RSS feed or simply through social media channels. So, you should always encourage them to stay connected with you. Make sure that a loyal reader does not miss out on your next post. Use tools e.g. the Hello bar or opt-in pop-ups to encourage your readers to sign up.

RSS 100

RSS Audience Lead Generation Social Media 100

Brandanew

JUNE 20, 2015

I use that channel to keep myself aware of the latest in the field. These are not just useful and trend setting marketing innovations but they make your job infinitely easier. Once a client asked me, how do you keep a note of all these new tools? For me the answer was Twitter.

Marketing 100

Marketing Social Media Curation Database 100

Brandanew

AUGUST 8, 2016

Your paid, earned and owned media channels need to have the same tonality and an engaged voice. How does your social community behave? All these are important things to know and work on so that your customers find reasons to trust you! Every voice matters- you need an army of well-wishers.

Community 100

Community Social Media Viral Media 100

Brandanew

JUNE 3, 2016

Broadcasting your content across all social media channels. You have to devote efforts into promoting it and making it noticeable. You can do that by: Joining or building a community. Tapping the people who are already sharing similar or relevant content. Paid advertisements of your blog. Mistake #4: You didn’t ANALYZE the statistics.

Campaign 100

Campaign Marketing Viral SEO 100

Brandanew

SEPTEMBER 24, 2015

Leverage all social channels. Contests are one form of content where you can experiment with the most outrageous of ideas and still make it to the success ladder. Ditch the cliche, and try something unique and inventive – but don’t sound totally irrelevant.

Costa Rica 100

Costa Rica Social Media United States Viral 100

Brandanew

FEBRUARY 26, 2016

This is particularly true when three or more social sharing channels are used. Including social media sharing options with your emails has been established as a powerful tip which could substantially boost the click-through rates. Direct recipients of the e-mails may not be interested in your services, but their followers and friends might.

Email 100

Email Marketing B2C Social Media 100

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The importance of headlines can hardly be overstated. The same principle also applies for any kind of online content targeted at potential customers.

Viral 100

Viral B2B Audience Social Network 100

Brandanew

NOVEMBER 17, 2015

If you want to be discovered by a new audience, a big channel is Google search. Write for the Machine too. Any kind and of online writing is always meant for two different entities, the audience and also the search engines.

B2C 100

B2C SEO Audience B2B 100

Brandanew

SEPTEMBER 1, 2015

1) Improved Distribution – Once the content arrives on the webpage, the company needs to push it on all the channels it has available. How Can Your Company Improve Content Creation And Curation. There’s nothing worse than unused, unread content. This is the basis for creating an engaged user group.

Curation 100

Curation Distribution Audience Web 100

Brandanew

AUGUST 4, 2015

d) Maintaining coherence on all channels. Some tips for social engagement that I shared with e27 readers included: a) Engaging and not necessarily selling. b) Being open to curating content- even from competition. c) Constant testing. e) Being authentic and human! What are your pro tips for social media engagement? Please do share!

Social Media 100

Social Media Marketing Later Stage Media 100

Brandanew

FEBRUARY 15, 2016

Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!) Hint : Share testimonials from how your past customers have benefitted, describe your program/ product details to the T! Be consistent. No product story deserves to stay ONLY at some random back page of your website.

Product 100

Product Michigan B2B California 100

Brandanew

FEBRUARY 3, 2016

Find the channels that convert for you and bring you the ROI you are looking for! Digital allows us the flexibility to test and improvise, so it’s time we did that, fully. We don’t all have to run behind traditional TV spots. A YouTube video may do the trick. Change the rules for your own businesses.

Marketing 100

Marketing Social Media Analytics Small Business 100