Channel Related Topics 
Gust
NOVEMBER 9, 2014
Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.
Gust
JUNE 19, 2012
I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Tell me what it costs to produce one unit, what the channel pays for it (if channels are relevant) or what the buyer pays for it, what it costs to ship, and so on. . I want unit economics. I want realistic expenses.
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Gust
AUGUST 17, 2014
Focus on one channel at a time, measure results, and then move to the next. Claiming you have no competition also implies lack of focus, or you don’t have a business. For a startup, it’s impossible to run an effective Facebook, Twitter, content marketing, and Google AdWords online campaign all at the same time.
Gust
DECEMBER 6, 2011
A medical device company, on the other hand, may need cash resources to pay for FDA testing, designing the prototype, manufacturing the product, establishing an inventory of the devices and establishing marketing and sales channels for the products. Most high-impact companies need substantial cash resources to sustain their rapid grow.
Gust
MAY 29, 2012
I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Tell me what it costs to produce one unit, what the channel pays for it (if channels are relevant) or what the buyer pays for it, what it costs to ship, and so on. . I want unit economics. I want realistic expenses.
Gust
AUGUST 29, 2012
Believable paths, triggers, and channels. Investors will be thinking, as they watch your pitch or read your plan, about how easily some future competitor can jump into your marketing plans, co-opt your tag lines, jump on your topics, pre-empt your channels, and use your own marketing against you.
Gust
AUGUST 30, 2012
Size, Growth, Concentration, Geography, Demographics, Competition, Channels, Regulatory Environment, Technological Developments, Adjacent Markets, Characteristics of the Deal. Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy.
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