Channel Related Topics 
Startup Professionals Musings
JUNE 10, 2016
Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).
Startup Professionals Musings
JULY 13, 2022
In these days of global competition via multiple channels, you need continuous marketing to find more customers. Obviously, you need to promote these events via multiple digital and traditional marketing channels. They won’t find you. Be prepared to give away to participants something memorable that they actually want.
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Startup Professionals Musings
AUGUST 24, 2022
As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.
Startup Professionals Musings
OCTOBER 30, 2020
Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Develop a product line and add alternate channels. New channels, such as adding brick-and-mortar distributors to supplement your online sales, also can multiply your rate of growth.
Startup Professionals Musings
OCTOBER 6, 2023
Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity.
Startup Professionals Musings
DECEMBER 13, 2019
Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Excessive support and return activities.
Startup Professionals Musings
MAY 26, 2023
This may require you selling exclusivity, doing channel development, or alliances with new partners. Target audience may be limited or new due to price. Premium products may have high feature value, but may push you to a new level of customer, and prevent mass market appeal. Another approach is to expand your scope geographically.
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