Steve Blank

JANUARY 2, 2014

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. Here’s their 2 minute video summary.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

OCTOBER 25, 2010

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses. Business Model Design.

Customer Development 329

Customer Development Business Model Developer Customer 329

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. The cloud , open-source development tools and web 2.0 Valley-sized VC funds don’t work.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

MARCH 26, 2019

The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone. Class Velocity/Depth.

Lean 248

Lean Business Model Balance Sheet Video 248

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How do they connect with a new generation of customers who had no brand loyalty? How to they use the new distribution channels competitors have adopted? Some of the teams even included some of their close partners.

Framework 389

Framework Distribution Channel Leadership 389

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Rather it is the simplest thing that you can show to customers to get the most learning at that point in time. They are: value proposition, product/service the company offers (along with its benefits to customers).

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years?

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Steve Blank

NOVEMBER 4, 2013

It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) You can get a feel for how different by looking at the first two weeks of lectures – covering value proposition and customer segment – from each of the therapeutics, diagnostics, devices and digital health cohorts.

Lean 258

Lean Customer Business Model Customer Development 258

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 219

Customer Development Lean Developer Customer 219

Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Create awareness for fundraising (VC, angels, corporate partners). Filed under: Customer Development , Marketing.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

JUNE 26, 2015

Companies pursuing innovation can Buy, Build, Partner or use Open Innovation. To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Fast forward to today. Horizon 3 is focused on unknown business models.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

JULY 24, 2012

And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. When your “partners” aren’t putting up proportional value it’s not a relationship. Filed under: Customer Development , E.piphany , Marketing. Lessons Learned.

Seattle 259

Seattle Cofounder Engineer Sales 259

Steve Blank

JULY 14, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Because customers don’t care about your idea. … Do your customers want your value proposition? Do the channels you imagine to reach these customers actually want to work with you?

Channel 120

Channel Business Model Cofounder Business Plan 120

Steve Blank

OCTOBER 31, 2014

For example, one of the critical business model hypotheses they could test locally is Product/Market fit – the connection between their Value Proposition (what product or service they were building) and the Customer Segment (who they were building it for.). Identify activities/resources/partners locally and then globally. sales office.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

OCTOBER 11, 2016

We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Filed under: Customer Development , SiriusXM Radio Show. Ultimately, it didn’t work and we decided we had enough time to maybe do one last iteration.

Columbus 245

Columbus Entrepreneur Ohio Cofounder 245

Steve Blank

MARCH 19, 2009

Yet two smart VC firms, Sigma and Matrix Partners, realized that somewhere in this mess there was value. They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. And with all of that they had gone broke, out of business and into Chapter 11.

Silicon Valley 146

Silicon Valley Software Review Technical Review RSS 146

Steve Blank

APRIL 4, 2011

How can we attract buyers to our channel before they make purchasing decisions? The Agora team decided to formalize the customer discovery process by coming up with a set of Customer Discovery principles and questions that were as good as any I’ve seen. as well as channel partners and cloud industry technology consultants.

Customer 234

Customer Business Model Nebraska Cloud 234

Steve Blank

JULY 2, 2015

My guests this past week on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Pete Newell , managing partner of BMNT Partners. John Kuhn , who works at BMNT Partners. Pete is managing partner for BMNT Partners and serves on the Board of Directors for Solace Power and Savonix.

Channel 120

Channel Japan Bosnia Silicon Valley 120

Steve Blank

FEBRUARY 10, 2016

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). whether that’s partners or employees that you bring on.

Silicon Valley 120

Silicon Valley Ohio Columbus Entrepreneur 120

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

ConversionXL

JANUARY 24, 2014

It’s Not A Conversion Problem, It’s A Customer Development Problem. Think About Customer Experience, Not Just Conversion Optimization. Channel Partners. As a business developer, it’s vital you maintain balance with your “growth” opportunities. Content & Co-marketing.

Developer 104

Developer API Cofounder New Jersey 104

Steve Blank

JUNE 6, 2016

Evangelos Simoudis’ is the founder and managing director of Synapse Partners. His investing career started 15 years ago at Apax Partners and continued with Trident Capital. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Filed under: Customer Development. If you can’t hear the clip, click here.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

The Startup Magazine

MARCH 29, 2024

Start by defining your key resources, activities, and partners. Then, consider how you’ll reach your customers and what kind of relationship you want to build with them. It’s not just about a logo or a tagline; it’s the experience you promise your customers.

Intellectual Property 136

Intellectual Property Angel Investor Business Model Bootstrapping 136

Steve Blank

JANUARY 14, 2014

A pivot may mean you changed your customer segment, your channel, revenue model/pricing, resources, activities, costs, partners, customer acquisition – lots of other things than just the product. Filed under: Business Model versus Business Plan , Customer Development.

Business Model 330

Business Model Lean Customer Development Channel 330

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Go spend some time outside the building talking to potential distribution partners.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

The Next Web

DECEMBER 30, 2012

How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. Codecademy.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

Steve Blank

JUNE 3, 2013

The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So So what would the retail channel consultant do?” They learned a ton.

PR 314

PR China Channel Lean 314

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

APRIL 7, 2020

The key principles of customer development are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. It’s what you can show a potential customer/ user/ beneficiary/partner that will get you the most learning at a point in time.

Customer 413

Customer Business Model Restful Video 413

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

JULY 13, 2009

The positive effect of the tidal wave of press was as a door opener for us to raise money from corporate partners. Our VP of Business Development had no problems getting meetings and fund raising was easy. Not being able to hear negative customer input is an extremely bad idea.

Silicon Valley 122

Silicon Valley Product RSS California 122

Both Sides of the Table

FEBRUARY 7, 2010

But I pointed out that he would be up against competitors that had spend years building relationships with the big financial services companies (as well as channel partners) and he was going to have to start from scratch. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product).

San Diego 267

San Diego Entrepreneur Philadelphia Cloud 267

Steve Blank

OCTOBER 11, 2016

We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Filed under: Customer Development , SiriusXM Radio Show. Ultimately, it didn’t work and we decided we had enough time to maybe do one last iteration.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

Steve Blank

FEBRUARY 19, 2014

All of sudden what was an additional engineering and development effort now became a small, variable cost. As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. Filed under: Customer Development , Teaching , Technology.

Customer 316

Customer Algorithm Customer Development California 316

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. Customer development isn’t just for [.] Getting out of the building.

Silicon Valley 271

Silicon Valley RSS Customer Development California 271