This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Week 6 of the class. MORE >>

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.  But the computer retail channel was a large part of our sales.  demand creation strategy). Yet when I saw our retail package, I was confused.  What did we learn? MORE >>

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Innovation in marketing is perhaps more important than product innovation. MORE >>

What this means is that TV networks, or online TV channels have the ability to broadcast live from the field using a light kit (carried in a backpack) without the need to have expensive satellite trucks. In addition to TV broadcasters, we’re seeing massive growth in demand for live video solutions from web-based content providers. MORE >>

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Innovation in marketing is perhaps more important than product innovation. MORE >>