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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

I find that digital marketing is the most visible and effective place to start. Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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How To Make Better Business Decisions Using Google Analytics

Up and Running

Which websites, Google Ads campaigns , or search engines brought them to your website? User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels.

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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Invent ownable media in online and offline channels to continue the conversation.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 31