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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? There is no one best channel for all businesses.

Marketing 240
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. Yet a very smart CEO missed all of these. Execution and Organization of Core Businesses.

Azure 120
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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

Social media profiles are easy and free to establish but will cost you your time and money to promote yourself to the masses. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile. Know what makes you tick.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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How To Make Better Business Decisions Using Google Analytics

Up and Running

User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. It enables you to allocate your marketing budget to the most effective channels.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Schools need the same analysis to provide more effective teaching media and techniques.

Analytics 248