Startup Professionals Musings

OCTOBER 2, 2018

Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it. Now is the time to integrate and solidify your brand across all the channels and platforms you have selected.

Marketing 240

Marketing Viral Channel Metrics 240

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

APRIL 9, 2012

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 3, 2011

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Analytics Channel 119

www.usatoday.com

JULY 16, 2012

Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. In fact, it returns the same ROI as social media marketing.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Startup Professionals Musings

FEBRUARY 11, 2010

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). You need to show your summary revenue and expense projections for three to five years. Who is your customer, what is the price, and how much does it cost you to build one? Executive team.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Facebook is becoming more popular by the day.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

DECEMBER 13, 2018

The ability to include display view-throughs in Multi-Channel Funnels strengthens attribution models. In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search).

eCommerce 90

eCommerce Email Conversion Marketing 90

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 120

Analytics Retention Social Media Campaign 120

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Twitter is a great channel to leverage to have your consumers engage with your content. billion valuation.

Advertising 62

Advertising Valuation Channel Distribution 62

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

NOVEMBER 17, 2022

So use of QR codes, things like Bit Lees that can track the engagement event, bright other event type systems that you can get RSVPs where maybe the initial point might be a traditional marketing might be newspaper or direct mail ends up being a digital transaction. But we double in size every year in terms of revenue.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Recommendations for other products your customer may like.

Retention 48

Retention Email eCommerce Software Review 48

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

The Startup Magazine

OCTOBER 21, 2021

It creates opportunities for direct marketing. It charges a 5% fee on revenue generated by emails it sends out. The goal of the app is to replace an email marketing team. This plugin works with many channels. It uses marketing automation to communicate with customers. Also, custom pricing is available.

Social Media 133

Social Media Email SMS Advertising 133

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. I also like the checkout experience… 8.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

JUNE 1, 2017

The revenue generating potential is there. The power of email marketing is real. And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. Develop a multi-channel approach. Plenty of statistics backs that up. The results are there.

Email 60

Email Customer Marketing Campaign 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I then went and found a university student who was interested in internet marketing. We increased the revenue. Improve conversions.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Like you, when I went to MBA school I was told my marketing class that the ultimate nirvana state for a Marketer was to be able to deliver the right message (RM) to the right person (RP) at the right time (RT). These are non-trivial questions to answer.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JANUARY 30, 2012

In this case, I've done that by adding a filter to segment revenue to only show social value. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. What happens across multiple visits by the same person? This is hard work.

Analytics 145

Analytics Metrics API Web 145

mashable.com

JULY 18, 2012

Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Iridion – Optimization Workflow Management for free. Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

Internet 108

Internet eCommerce Advertising Flash 108