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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

Social media profiles are easy and free to establish but will cost you your time and money to promote yourself to the masses. Direct marketing. Maximize your efforts on social media by taking advantage of advertising across multiple social media channels with a focus on mobile.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 248
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How To Make Better Business Decisions Using Google Analytics

Up and Running

User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. It enables you to allocate your marketing budget to the most effective channels.

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4 Effective Direct Mail Marketing Tips

YoungUpstarts

Here are some important tips you must consider when you plan a direct-mail marketing campaign. Like most other marketing channels, it is vital that you start with accurate and relevant data. Other customization options include taglines, calls to action, and social media channels.

Marketing 103
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5 Big Marketing Mistakes Startups Make

YoungUpstarts

Haphazardly spending money on various marketing streams is not economically beneficial to your startup. Having a clear understanding of what you’re willing to spend can help you determine which channels to tap into and which you should avoid (or hold off on). Marketing is an all-consuming, ever changing process.

Marketing 100