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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB. Over 35,000 applications available on App World (Note: as you know, App World is just one distribution channel where customers can download applications). •

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The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. Strategy And Tactics To Distribute And Promote Your Content.

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What Does the Future of Podcasting Look Like?

Duct Tape Marketing

I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. The podcast or audio distribution format has definitely hit mainstream status.

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4 Definitive Ways To Deal With Outages

YoungUpstarts

Their Happiness Heroes got into action in minutes, and posted real time updates on all of their official channels. Buffer’s nimble, distributed team came together on Hangouts on a Saturday afternoon and live-blogged developments as their engineers worked behind the scenes to fix the hack and restore services. A banner ad.

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