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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Defining your growth model is the foundational stage of building your growth process.

Marketing 115
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. This sets the intention for your early-stage priorities.

Audience 127
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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. He then went on to found his own business and run marketing for a number of early-stage startups. Click here to listen to the episode. Hall, Ph.D.,

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Accelerator Spotlight: I Have This Friend

View from Seed

RH: What’s your favorite thing about being an early-stage founder? EP: Getting to live in the mindset that everything is “figure-outable” has by far been my favorite part of being an early-stage founder. IH: Day-to-day life in this early stage can be incredibly stressful- filled with fires to put out and uncharted waters.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

When a company is in a growth stage, focus product marketing in your marketing department. Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. In the early stages: Use product marketing to execute the GTM strategy.

Marketing 110
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Strategy Roundtable: Do Not Spray and Pray

ReadWriteStart

To do a solid holiday season he will need to balance the inventory and marketing budgets, and getting stuck in a complex situation with inventory being stuffed in the retail channels with bad terms will be a kiss of death. I will connect the company to a few larger companies that may be good OEM channels for them. JCLABoutique.com.

India 114
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

The first time a few brave corporate innovators tried to overlay the Lean tools and techniques that work in early-stage startups in an existing corporation, the result was chaos, confusion, frustration and ultimately, failure. Horizon 3 is focused on unknown business models. Horizon 1 is the company’s core business. Lessons Learned.

Lean 120