April 8, 2010 Posted by jeremyliew in Ecommerce , gaming , local , subscription. Understanding lifetime value is hard for media companies, but it’s easier for gaming companies, ecommerce companies and subscription businesses. trackback The ’05/’06 vintage of web 2.0 Yes, the Internet is much bigger now). Reply 2. MORE >>

This is important because it means the marketing channel that drove a customer’s first visit (e.g., a comparison shopping engine (CSE)) might be more valuable than the channel that drove the last visit (e.g., This methodology has serious shortcomings. One is that it discounts the classic “marketing funnel”. It doesn’t make sense. MORE >>

These might include using different marketing channels like certain comparison-shopping sites that you’ve never worked with, vertical-ad networks or even new advertising techniques like retargeting. The ultimate goal for any consumer offering--and the goal that will frame the remaining nine rules--is to build a brand. So 1999! MORE >>

” We’re seeing lots of exciting startups using this old channel to drive very fast growth. Uncategorized commerce direct selling ecommerce startupsI just wrote a guest post on TechCrunch asking. “ Is Direct Selling The Next Driver Of Startup Commerce Companies? MORE >>

The site is still a bit rough to my liking, but after meeting Wolfram I think there’s much more to come if they can drop some of the ‘shopping channel’ look and feel and get closer to game like graphics with the commerce in the middle. DealDash , a Finnish startup, is making $200k+ a month and has currently 130k+ users, and its growing fast. MORE >>