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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Multi-Channel Attribution Models. 1. Multi-channel attribution across digital channels.

Multi-Channel Attribution: Definitions, Models and a Reality Check

Occam's Razor

Multi-Channel Attribution. If you are not calculating the offline impact, and you are not giving your online channel due credit. MCA-O2S.

Changing the Social Channel

Duct Tape Marketing

The first three channels are decidedly internal while the remaining three determine how a community experiences a business from an external view.

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. How Did This Happen? There are more than 3.5

A growth engine without a profit engine is incomplete thinking

The Equity Kicker

In addition to a growth engine, companies need to understand their profit engine. And they have had a lot of success.

Start Your Marketplace Engines

Genuine VC

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. And along the way we’ve met with or observed a larger number of seed-stage startups attempting to start them.

Human Engineering and Emotional Intelligence for Startups

VC Cafe

human engineering VC Cafe Photo credit: By imaginedhorizons (Flickr). ” Question: What is Human Engineering? Wikipedia ).

How we changed the way the U.S. government commercializes science: Errol Arkilic — Part 1 of Episode 6 on Sirius XM Channel 111

Steve Blank

That’s what scientists and engineers needed to embrace. Steve Weinstein , CEO of MovieLabs. —-. The I-Corps had a serendipitous start.

Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

Eric Ries  co-founded Catalyst Recruiting while attending Yale, and continued his entrepreneurial career as a Senior Software Engineer at He

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. Publicity.

Episode 3 on SiriusXM Channel 111: Kathryn Gould, Mar Hershenson, Sophie Lebrecht

Steve Blank

My guests this week on Bay Area Ventures on Wharton Business Radio on SiriusXM Channel 111  were: Kathryn Gould co-founder of Foundation Capital.

How Search Engine Optimization Can Bring You More Clients


Are you communicating with your target market through Twitter, YouTube and other suitable online marketing channels? SEO in the Early Days.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Search engines are immensely valuable sources of traffic for any type of website. Channel Contribution: Assists AND Last-Click Impact.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

During this stage you should also invest a lot in Search Engine Optimization. It is a part of multi-channel analytics chapter. It works.

How To Determine Which Online Channels are Delivering Sales Online and Off

Duct Tape Marketing

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Sounds like fun? It is. They do everything.

Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis


But I’m willing to bet that you haven’t yet gone far enough to turn it into a sustainable engine of growth for your business.

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. context].

Startup Investor Makes a Deal: Engineers for Equity

But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. ); // Welcome to Mashable! Have an account?

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences.

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Including data. Click.

How To Be A Successful Entrepreneur by Reverse Engineering Success

Growthink Blog

And importantly, once you identify this vision, you need to reverse engineer it. In other cases, your long-term vision might have changed.

GoldieBlox's Latest Campaign Will Have You Channeling Apple's Famed '1984' Ad

Fresh Inc.: The Staff Blog

GoldieBlox is getting girls hooked on engineering, one doll (and ad) at a time

Omni-Channel Product


These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. Omni-channel products and services often provide value that is not digital. Think of industries like banking, insurance, transportation, media, and retail.

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology. for H.

What Entrepreneurs Need to Know About Google+


First of all, Google is the queen mother of all search engines. by Alicia Lawrence,  WebpageFX  . Unfortunately, your team isn’t “home.”


Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Identify channels that are more effective for your competitors. My first blog post on the topic of CIA was on 14th Aug 2006! CI data collection.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

10. [By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? Simple.

Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

Search engine optimization. Once you have a website, it’s vital that it can actually be found by search engines. Your website.

SEO 39

Self-referential business models (aka. channel I N C E P T I O N)

The Startup Toolkit

This feels good, but there’s one crucial missing ingredient: channel. So we made mom the channel. Our business model has become self-referential — our customer channel depends on one of our other user groups which we haven’t yet figured out how to reach. We have a channel for the bosses, but not for the moms.

How I Ranked First Page on Google But Still Failed

Up and Running

Ranking on big search engines is just another traffic stream. read, breathed, and slept on the topic. The miracle. How I did it.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

secondary, under-appreciated, challenge is that search engines value freshness of content. Two things I love a lot: 1. All of that is good.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Multi-channel attribution was the flavor of the month for every month in 2012. This is insanely cool.]. Everything here's simple. Go crazy.

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

This allowed me to switch the x-axis to each media channel, they were the heroes here. All well and good. The last mile. Data presentation!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

There are a ton more reasons obsessing about the rank of a handful of words on the search engine results page (SERP) is a very poor decision.

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You feel proud because you started with just 5% of the traffic from search engines. You can compute it for every social channel on the planet.

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

Ditto for YouTube brand channels. We have many advertising channels available. Reality, as is its wont, is much more complex. Do this.

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

That also applies to the consumer Search behavior (#4 below) which includes all search engines and not just Google. They have a Facebook page.

How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes)

Duct Tape Marketing

Content marketing Copywriting Google Search Engines SEO Ann SmartyFind out Which Questions Google Users Are Asking.