A Smart Bear: Startups and Marketing for Geeks

article thumbnail

Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

, but informally I’ve observed the following things, which follow a pattern that can be identified and counteracted: The initial marketing channel quickly saturated , so growth stalled at a non-zero but unsustainably-low rate. The initial marketing channel was sustainable for a while , but got wiped away due to external forces.

article thumbnail

Teeny bit of traction — what next?

A Smart Bear: Startups and Marketing for Geeks

Find a consistent reseller channel, like an agency who needs your service fifty times a month. ” Rand over at SEOMoz just wrote up what he thought about how we did this at WP Engine. Hustle up a few hits of press to inject some new customers this month.

Affiliate 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The fundamental lesson of the forces governing scaling startups

A Smart Bear: Startups and Marketing for Geeks

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

article thumbnail

Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. But listing these things? Jason: Yeah.

article thumbnail

Solving the Low-Budget Online Marketing Dilemma

A Smart Bear: Startups and Marketing for Geeks

Should you optimize these existing channels or try to find a new, more productive channel? These aren’t hypotheticals — I talked to no fewer than four startups in the past few months (mostly at SxSW) in exactly this position, with these advertising channels, with about the same costs. Website trumps all.

Affiliate 282