Gust

NOVEMBER 9, 2014

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.

Agile 163

Agile Startup Lean Social Network 163

Gust

DECEMBER 6, 2011

An experienced software engineer, for example, can develop a new mobile app with his or her own resources and market the product on the web with very little capital. The resources required to start a company vary significantly , depending on the type of company and growth rate anticipated by the entrepreneur.

Angel Investor 179

Angel Investor Venture Capital Valuation Software Engineering 179

Gust

AUGUST 29, 2012

Believable paths, triggers, and channels. For online marketing, as a common example, you should be able to talk realistically about your search engine budget, pay-per-click budget, social media experts on staff or available as contractors and budgeted into the plan, targets for page views, unique visitors, and conversions.

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Find partners and channels which are complementary, and not directly competitive. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

NOVEMBER 25, 2012

Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth. Engine of growth pivot. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot. Technology pivot.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187