Startup Professionals Musings

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Optimize your content for search engines to get attention. According to relevant reports , 93 percent of online experiences start with a search engine. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Customer 431
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The Planned Iteration Startup Launch Minimizes Risk

Startup Professionals Musings

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.

Agile 253
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Every Startup Should Assume Pivots Will Be Required

Startup Professionals Musings

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.

Agile 263
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Smart Entrepreneurs Plan Multiple Rollout Iterations

Startup Professionals Musings

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Now investors will pay attention, since scale-up funding is less risky and has a time frame.

Agile 230
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335
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6 Reasons To Disclose Your Startup Idea Before Commit

Startup Professionals Musings

You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. The sooner and more effectively you utilize all the available marketing channels, the more visibility and impact you will have later when your product or service arrives.

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New Entrepreneurs Are Rebuilding Our Business Engine

Startup Professionals Musings

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. Existing technologies have been “commoditized” globally. Marty Zwilling.

Engineer 219