Steve Blank

SEPTEMBER 16, 2014

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If For medical devices it might be mechanical engineering, clinical trials, regulatory approval, freedom to operate (intellectual property) and figuring out a reimbursement strategy.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

MARCH 4, 2020

Intermediation and re-intermediation of tourism channel partners such as Airbnb can happen too. For example, in hospitality and digital marketing; hospitality and entrepreneurship; hospitality and IT, hospitality and engineering, just to name a few. What are some success stories you can share (of any recent graduates)?

Technical Review 165

Technical Review Singapore Artificial Inteligence Myanmar 165

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Except it does it without relying on organic search engine optimization to make an impact. The other option is to partner with a PR agency.

Advertising 131

Advertising Cost Customer PR 131

Startup Professionals Musings

MAY 12, 2012

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Now investors will pay attention, since scale-up funding is less risky and has a time frame.

Agile 230

Agile Entrepreneur Social Network Software Developers 230

YoungUpstarts

AUGUST 30, 2017

Although there are many different actions you can take to gain search engine recognition, content creation is the one with the most staying power. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels.

Curation 164

Curation Analytics Social Media Metrics 164

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Overview metrics.

Analytics 134

Analytics Metrics Channel Video 134

YoungUpstarts

MAY 21, 2020

by Nick Frandsen, co-founder and managing partner at Dovetail. Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of.

Product 264

Product Cofounder Audience Product Development 264

Gust

NOVEMBER 9, 2014

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. The planned iterations can then be applied more productively to enhance the right offering.

Agile 163

Agile Startup Lean Social Network 163

YoungUpstarts

JANUARY 24, 2018

IoT also impacts organizations by creating new positions and job descriptions such as Chief Internet of Things Officer (CIoTO), IoT Architect, IoT software engineer, Business Designer, IoT Stack and platform Developers and more. Existing jobs are changing too and some become more important. The ability to collaborate in diversity.

Internet 150

Internet Demand Software Engineering Agile 150

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Hearpreneur

JANUARY 22, 2023

Artificial intelligence (AI) is already starting to have a significant impact on search engine optimization (SEO) for agencies. And vertical videos can result in higher SEO (Search Engine Optimization) content, making the videos stand out more in the search results. Thanks to Austin Armstrong, Socialty Pro ! #15-

Artificial Inteligence 120

Artificial Inteligence Technical Review Entrepreneur Social Media 120

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. MSN & AOL. As have BigFrame and Machinima.

Video 339

Video Technical Review Distribution Aggregator 339

YoungUpstarts

JULY 21, 2019

What helped him was his passion for the product and an excellent business partner. The campaign serves not only as a mean to raise capital, but also as a strong market validation and as an excellent sales channel. After his time at the bank he used his experience to start his own brand. finalized before the crowdfunding campaign.

Cofounder 113

Cofounder Technical Review Technology Netherlands 113

ReadWriteStart

AUGUST 26, 2022

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). I’m a partner at TCV, which we founded in 1996. And we’ll go out and ensure we’re getting our stuff out through the channels.”

Partner 132

Partner Cofounder Retention Acquisition 132

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? see 0:30 in the video below).

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines.

Software Review 79

Software Review Software Technical Review Social Media 79

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

This is going to be BIG.

FEBRUARY 22, 2010

VP of Engineering, AppNexus - New York, NY "It's over a billion ad impressions a day, we got a full tank of venture capital, half a pack of cigarettes, the future of ad networks is dark, and we're wearing sunglasses. We are looking for a seasoned engineer with management experience to take ownership of our engineering team.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

AUGUST 28, 2020

This helpful content is an ideal way to focus on keywords for your website and strengthen your position in search engines. To get you moving in the right direction, why not think about partnering with an eCommerce & Amazon Marketing Agency. Email marketing is one of the most effective marketing channels for conversions.

eCommerce 264

eCommerce Sales Software Review Social Media 264

Board Effect

DECEMBER 5, 2023

Personalized Outreach and Engagement Generative AI can help nonprofits create effective messaging and personalized appeals, as well as identify the best channels for reaching various target audiences. Social Media Content Creation AI can help generate engaging, relevant content for social media channels within seconds.

Artificial Inteligence 52

Artificial Inteligence Generative AI Government ChatGPT 52

Steve Blank

MAY 13, 2015

My guests this week on Bay Area Ventures on Wharton Business Radio on SiriusXM Channel 111 were: Kathryn Gould co-founder of Foundation Capital. All three of my guests started their careers as scientists or engineers and ended up starting companies or venture capital firms. Sophie Lebrecht co-founder and CEO of Neon Labs.

Channel 120

Channel Silicon Valley Cofounder Venture Capital 120

YoungUpstarts

OCTOBER 18, 2019

Don’t let your people shut themselves off in their offices or workspaces, and don’t create such a hierarchy that people can communicate only through pre-approved channels. Higgs is also retired CEO of Mustang Engineering Inc., which he and two partners started in 1987 to design and build offshore oil platforms.

Software Review 113

Software Review Offshore Finance Channel 113

Steve Blank

JULY 24, 2012

And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. I left with enough code so our engineers could get started immediately. Onyx gave us an engineering contact and he helped our team make sense of their system. But I didn’t realize that at the time.

Seattle 259

Seattle Cofounder Engineer Sales 259

YoungUpstarts

APRIL 28, 2015

While the numerous online marketing methods offer are wide spread of options today, simple Pay-Per-Click Ads on search engines can deliver the best bang for your buck. In this post let me show you why and how by using this marketing channel one can generate leads and drive sales without spending an arm and a leg. Getting Started.

Small Business 100

Small Business Marketing Campaign PPC 100

Startup Lessons Learned

OCTOBER 11, 2018

We’re looking forward to channeling the energy and excitement attendees bring with them, and to providing opportunities to learn about not just things that have been successful, but missteps and major obstacles that have been overcome--all part of the Lean Startup process. For the whole program, please take a look here.

Lean 103

Lean Las Vegas Cofounder Startup 103

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. customer relationships to create demand.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

SEPTEMBER 10, 2018

Silos also exist between external partners, such as agencies and consultancies. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Set clear responsibilities across partners. And they stick to them.)

Metrics 132

Metrics Campaign Channel Advertising 132

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Part 3: Engineering a Regional Tech Cluster. as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. ——-.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

YoungUpstarts

NOVEMBER 6, 2017

That’s what former software engineer Jamil Khan has done with his new company, North Aware , in manufacturing its Smart Parka. Things like negotiating distribution channels and partners and how to handle market expansions. Trust a techie to reinvent how we do winter. You had great success with North Aware’s Kickstarter campaign.

Founder 189

Founder Pakistan Software Developers Software Development 189

Hearpreneur

NOVEMBER 2, 2022

Our focus on digital channels like email and SMS has made it simple for us to engage customers and prioritize their needs. Automated communications via a variety of channels assist businesses in increasing marketing productivity and reaching customers. Currently, we are looking at ways to properly vet a potential partner.

Technical Review 97

Technical Review Software Review Artificial Inteligence Technology 97

Startup Professionals Musings

FEBRUARY 25, 2010

Find customers, partners and channels early. There is nothing like a real customer pipeline to convince you that you need partners and channels, and to convince partners, channels, and investors that you are real. Now investors will pay attention, since scale-up funding is less risky and has a time frame.

Agile 120

Agile Startup Social Network Software Developers 120

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. So we started building out the partner program.”. B2B tech partners are now targeting business leaders instead of IT.

Channel 84

Channel Partner Programming B2B 84

Duct Tape Marketing

OCTOBER 10, 2017

Choosing the Right Marketing Channels for Your Business written by John Jantsch read more at Duct Tape Marketing. As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Why do I recommend that you do this?

Channel 57

Channel Marketing SEO Social Media 57