Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. But organic reach continues to shrink on major social channels, and fewer and fewer people are seeing that content unless you’re paying to put it in front of people.

Email 50

Email Technical Review Marketing SEO 50

mashable.com

MAY 9, 2011

They need to be able to communicate as a peer to engineers and management. They need to to be able to see a business objective in terms of a technology solution and a technology solution in terms of business objectives. May 7, 2011 03:24:52 Reply 0 Flag this comment LarryN1 Follow A good profile for most if not all hires. startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. He says that intentional Web 2.0 A keyword is not a brand, where there’s emotional connection with the words.” Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Combined with product costs, an engineering budget, and schedules, this results in a spreadsheet that faintly resembles the first financial plan in the company’s business plan.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

www.entrepreneur.com

SEPTEMBER 22, 2011

If you have invested $100,000 worth of your time in writing a business plan, and your partner, a young engineering student, has invested $25,000 worth of her time in building a prototype, it doesn't mean the market value of your startup is $125,000. Subscribe to Entrepreneur RSS. In fact, it could be worth much more.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

blog.traindom.com

NOVEMBER 29, 2010

The Atlantic Technology Channel (thanks Alexis) 39. Subscribe to our RSS feed or get Traindom blog posts sent to you by email. Reply Alexis Madrigal says: October 4, 2010 at 8:01 pm Don’t forget your good friends at The Atlantic Technology Channel. engines to find your site and gain authority and link value.

Technical Review 63

Technical Review Startup Software Review PR 63

Occam's Razor

MARCH 26, 2008

You'll measure multi-channel impact, well beyond your website. The "macro-conversion" I use, and recommend, is RSS Subscribers, or more specifically growth of RSS Subscribers. The hardest thing to do in an attention economy is to get permission to push content, RSS represents that permission to me.

Analytics 121

Analytics Conversion RSS Metrics 121

mashable.com

NOVEMBER 30, 2010

For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. in case you are wondering: www.dreamstaffing.com blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 Today's Big Rumor: Google Buys Groupon for $2.5.

Software Developers 79

Software Developers Software Development Software Review Software 79

Steve Blank

JUNE 8, 2009

Sales – What Channel to reach the customer? Product Development – How do you engineer it? Each week, as the students learned something new about their particular project (what sales channel they should use, who the customer were, what type of manufacturing was appropriate, etc.) Who are the economic buyers? New/Disruptive?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

mashable.com

MAY 5, 2011

But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. “Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&# startupcto

Equity 74

Equity Engineer Technical Review Social Media 74

www.readwriteweb.com

DECEMBER 9, 2011

Engine Yard Adds JRuby, Heroku Adds Python and Django. ReadWriteHack. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile. ReadWriteHack. Infographic: What Tools Developers Actually Use. By David Strom / December 9, 2011 6:00 AM. View Comments. « Prior Post. and tagged with.

Developer 92

Developer Ruby Java PHP 92

www.xconomy.com

JUNE 9, 2012

Ministry of Supply Puts MIT Engineering Cred Into Dress Shirts. Tech Channels ▾ Cleantech ›. of Computer Science and Engineering, Univ. Subscribe for Free. Xconomy San Diego. Our Cities ▾ Boston ›. View More in Boston ›. Sakti3 Founder Sastry to Step Down From U-M. View More in Detroit ›. New York ›. San Diego ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Steve Blank

SEPTEMBER 17, 2009

The absolute number depends on your channel and industry. Market Type Integral to the Customer Development model is the notion that Market Type choices affect the way the company will deploy its sales, marketing and financial resources. But if you have a web based product the right answer may be 300-500. To Order Outside of the U.S.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Up and Running

FEBRUARY 6, 2017

Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. Google Webmasters has a fantastic channel, chock-full of helpful guides based on the expertise of the team that makes Google work.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

Lean 244

Lean Silicon Valley Startup RSS 244

ConversionXL

APRIL 7, 2020

Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. While it can generate more tangible results, other channels are usually more effective. podcast directories) pick up and syndicate your podcasts for free via RSS feeds.

Syndicate 85

Syndicate Syndication Hosting Audio 85

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. rss | trackback. WWW search engines.

Hiring 57

Hiring Metrics Search Widget 57

Steve Blank

APRIL 20, 2009

By the late 1930′s when HP started, a small group (measured in hundreds) of engineers who made radio tubes were building the valleys’ ecosystem for electronics manufacturing, product engineering and technology management. And these microwave engineers were working at startups – not large companies.

Silicon Valley 270

Silicon Valley RSS San Francisco Technical Review 270

Duct Tape Marketing

MAY 5, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Small Business 57

Small Business RSS Marketing Social Media 57

crowdSPRING Blog

FEBRUARY 26, 2012

Social media platforms provide wonderful channels for an active job search strategy and you can start today. Engineer your opportunities. To get the most from these I have 5 tips as well as some specifics pointers for the various platforms: 1. 10 Small Business Social Media Marketing Tips, (Part 1 of 2).

Social Media 95

Social Media Search Media RSS 95

Duct Tape Marketing

OCTOBER 23, 2012

All of sudden all this fresh, highly optimized, education based content started flooding the web and search engine ate it up. People started sharing this content routinely, linking to it and even republishing it via RSS feeds. Google is currently giving heavy weight to content on Google+ no matter what they are saying publicly.).

SEO 72

SEO Engineer Search RSS 72

prosperati.com

OCTOBER 23, 2010

When we first built our engineering team in Malaysia, they were structured to implement the specifications and design requirements from the US team. This process of evolution involves both official and unofficial channels of collaboration. Official channels are scheduled group meetings, presentations and brainstorming sessions.

Offshore 40

Offshore Malaysia Developer RSS 40

Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. I knew we were selling through a multi-level indirect sales channel. The obvious one’s were who were they?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

www.readwriteweb.com

MARCH 4, 2011

ReadWriteCloud ReadWriteWeb Channels ReadWriteStart ReadWriteBiz ReadWriteEnterprise ReadWriteCloud ReadWriteHack ReadWriteMobile International ReadWriteBrazil ReadWriteChina ReadWriteFrance ReadWriteSpain ReadWriteCloud All Posts VMworld Archives Case Studies White Papers RSS Twitter Facebook Would You Outsource Your Startup to a SaaS?

API 49

API Australia Indiana Cloud 49

www.usatoday.com

JULY 16, 2012

Were helping the second-largest city in the United States become a veritable tech center," Google says on its website, in trying to attract employees for sales and engineering positions. He has hired engineers from Loyola Marymount University , CalTech, University of Southern California and UCLA , he says. Want 300 days of sun a year?"

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I remember thinking, “What a disappointment one of the smartest engineers I know and he is going to waste his time making games.”

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). For example, people who subscribe to your blog's RSS feed. These channels are awesome (also see visual #5 above).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. What I want to answer with this post (long though it may be) is: Why did Web 2.0 emerge and are there any lessons to be gained about the future? Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

www.readwriteweb.com

APRIL 24, 2012

This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile.

Startup 53

Startup Wiki RSS Software Developers 53

Duct Tape Marketing

MAY 17, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Small Business 35

Small Business Social Media Matching RSS 35

mashable.com

DECEMBER 29, 2011

As the innovation engines of the economy, what startups figured out in 2011 will likely appear on other sectors’ trend lists in 2012. Meanwhile, some of the web’s best-known companies increased their presence in New York City — likely bringing investor money and capable engineers with them. Subscription Service.

New York City 83

New York City New York Startup Social Media 83

mashable.com

SEPTEMBER 1, 2011

Engineering, physics and computer science majors were the most likely to start a company, while nursing, administration and social work majors were the least likely. Education is a strong indicator of your likelihood to start a company. Pretty terrible. Publisher Platform (P3). startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

www.readwriteweb.com

OCTOBER 18, 2010

She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a business blog, Sramana Mitra on Strategy , and runs the 1M/1M initiative.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a business blog, Sramana Mitra on Strategy , and runs the 1M/1M initiative.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Duct Tape Marketing

MARCH 31, 2022

I wasn't a fighter pilot it and I wasn't even a real engineer. Like even like I sort of marketing, like it's just like the channel of podcasting for like lack of better term is just a great group of people. So before this, I have a long background in the aerospace industry and before somebody's listening thinks I was somebody cool.

Technical Review 88

Technical Review Hosting Networking Software Review 88

mashable.com

JANUARY 23, 2012

Facebook, Twitter Engineers Tweak Google’s Social Search [VIDEO]. Subscribe to the Business channel. RSS Feed 573,411+ Subscribers. World Featured in US & World Videos Featured: Facebook CES 2012 Awards. Trending Stories. Handle This: Google+ Finally Allows Pseudonyms. How To Close The Books on Your Startup. Open forum.

LLC 68

LLC Technical Review Social Media Startup 68