Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. And production is where Hollywood beats Silicon Valley.

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

JUNE 9, 2011

And the third was a discussion on Silicon Valley: The Next Decade. In my experience, wealth managers often refer experts to their clients and Ankit could position his service through that channel. Lead Generation & Qualification With a Channel Partner. To train a channel, understanding the use cases is crucial.

Silicon Valley 113

Silicon Valley New Jersey Entrepreneur Massachusetts 113

Steve Blank

AUGUST 31, 2009

Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. The flaw in this thinking is that “first customer ship&# is simply the date when engineering thinks they “finished” the 1.0 release of the product. before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Both Sides of the Table

JANUARY 6, 2014

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. when to build out our offices in Silicon Valley, New York & Los Angeles.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

ReadWriteStart

NOVEMBER 19, 2010

We're trying to bring the lessons we have learned in Silicon Valley to a million entrepreneurs. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. Yelp, ChowHound, and even Zagat come to mind as other channels worth exploring.

Silicon Valley 114

Silicon Valley Technical Review Startup Early Stage 114

Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof.

Video 164

Video Silicon Valley RSS California 164

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Bizosys Technologies, a Bangalore, India based software engineering company was founded in 2009. Discuss.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Austin Startup

MARCH 15, 2017

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

ReadWriteStart

MAY 19, 2011

We also did some segmentation work and related exploration of relevant channels. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy , and is author of the Entrepreneur Journeys book series and Vision India 2020. MyDataOrganizer. Photo by 7rains. Discuss.

India 115

India Silicon Valley Entrepreneur Affiliate 115

Steve Blank

APRIL 20, 2009

The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. How did Silicon Valley start?

Silicon Valley 270

Silicon Valley RSS San Francisco Technical Review 270

The Next Web

DECEMBER 12, 2013

Myth #2: You can bolt on community, once the commerce engine is going. It’s easy, especially in Silicon Valley, to get hung up on all the whizbang new technologies available to developers. Modi also says startups should invest internally to inspire employees to have empathy for each other and for their customers.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. We listed the editors, writers, what they had previously had written, deadlines, what the competitive products were, how our benchmarks stacked up, what “upgrades” our boards needed from engineering to win, etc.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Up and Running

OCTOBER 4, 2017

Running a startup in New York or Silicon Valley is very expensive, so no wonder that recently, there has been an explosion of new locations starting to see growth in tech startups. Reputation will be as important as ever in 2018—only now, it’s more about your brand identity spread through digital channels.

Startup 115

Startup Estonia Poland Silicon Valley 115

Steve Blank

JANUARY 21, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Want to be a guest on the show?

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

ReadWriteStart

SEPTEMBER 23, 2010

To do a solid holiday season he will need to balance the inventory and marketing budgets, and getting stuck in a complex situation with inventory being stuffed in the retail channels with bad terms will be a kiss of death. I will connect the company to a few larger companies that may be good OEM channels for them. JCLABoutique.com.

India 114

India Silicon Valley Incubator Bootstrapping 114

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Entrepreneurship stretches from Main Street to Silicon Valley, from startups to big companies.

Cofounder 142

Cofounder Entrepreneur Africa Sales Cycle 142

ReadWriteStart

APRIL 14, 2011

First up, Girish Mathrubootham from Chennai, India, presented Freshdesk , a SaaS solution for multi-channel customer support including knowledge base and social CRM support. The majority of the discussion was about go-to-market strategy, channels and regulatory issues. It's a very impressive concept, to say the least! Invention Labs.

India 126

India Technical Review Entrepreneur Silicon Valley 126

ReadWriteStart

APRIL 1, 2011

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy , and is author of the Entrepreneur Journeys book series and Vision India 2020.

India 119

India Guerilla Entrepreneur New Zealand 119

Steve Blank

OCTOBER 3, 2016

We tried to sell inside Silicon Valley, so these were all tech companies. We were mostly selling our product to engineers. As we tried to sell outside the Valley, it is a very different world. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer.

Cofounder 274

Cofounder Silicon Valley Entrepreneur EC2 274

Steve Blank

OCTOBER 3, 2016

We tried to sell inside Silicon Valley, so these were all tech companies. We were mostly selling our product to engineers. As we tried to sell outside the Valley, it is a very different world. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer.

Cofounder 274

Cofounder Silicon Valley Entrepreneur EC2 274

Steve Blank

AUGUST 15, 2016

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Entrepreneurship stretches from Main Street to Silicon Valley, from startups to big companies.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120

ReadWriteStart

OCTOBER 27, 2011

The 1M/1M Channel on Stanzr. I am anxious to see Said do an immediate strategic re-engineering of his business, and I think, he can build a much more successful company by focusing on certain core verticals, especially Dentists, where he has superior domain knowledge. She is a Silicon Valley entrepreneur and strategy consultant.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

Rob Go

SEPTEMBER 9, 2013

Extension Engine - Software engineering and design. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Dan Allred – Silicon Valley Bank (@dgallred). Terrible Labs – Ruby on Rails, Web and Mobile. Filament Group – User Interface and Design. Places to Hang.

Boston 71

Boston Technical Review Community Cofounder 71

Duct Tape Marketing

JULY 26, 2018

Do you feel like a lot of people who are starting businesses look at the Silicon Valley common advice and common model and really fall prey to that in a not so positive way? Rand Fishkin: I’m one of those people who absolutely fell prey to the classic Silicon Valley startup, taking venture.

Silicon Valley 33

Silicon Valley SEO Startup Technical Review 33

ReadWriteStart

SEPTEMBER 3, 2010

In today's India, people with high-end engineering skills are in high demand. Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Channel 115

Channel India Bootstrapping Silicon Valley 115

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Combined with product costs, an engineering budget, and schedules, this results in a spreadsheet that faintly resembles the first financial plan in the company’s business plan.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 15, 2016

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. Entrepreneurship stretches from Main Street to Silicon Valley, from startups to big companies. If you can’t hear the clip, click here.

Washington 285

Washington Entrepreneur Silicon Valley Cofounder 285

Steve Blank

JANUARY 26, 2016

Introducing Hacking for Defense – Connecting Silicon Valley Innovation Culture and Mindset to the Department of Defense and the Intelligence Community. Hacking for Defense is a new course at Stanford’s Engineering School in the Spring of 2016. They don’t need an office in Silicon Valley to figure out what’s out there.

Silicon Valley 120

Silicon Valley North Korea Agile Lean 120

Ben's Blog

MAY 18, 2012

Aaron Patzer, founder of Mint, expressed the sentiment well when he said: “ When valuing a startup, add $500k for every engineer, and subtract $250k for every MBA.” Many of the MBAs who got the big management positions turned out to be some of the worst managers that Silicon Valley has ever seen. It takes real world practice.

Hiring 78

Hiring Silicon Valley Engineer Demand 78

Steve Blank

JULY 20, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. Venk Shukla , president TiE Silicon Valley and general partner, Monta Vista Capital. Errol : And we did.

Government 120

Government Channel Southern California Lean 120

bizthoughts.mikelee.org

MARCH 8, 2012

BizThoughts Thoughts about business, technology, the web & entrepreneurship About Booklist Contact Nov 15 2011 Finding a Technical Cofounder By Mike Lee Categories: Entrepreneurship , Leadership Since I have a technical background, I get about one offer a month to join some engineering team, or to be a technical cofounder. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Steve Blank

JANUARY 17, 2016

Silicon Valley’s pay-it-forward culture means that others will help when you’re starting up. And a company culture and values need to be design and engineered just like the product. . Looking to create their accelerator/incubator, Wayne and seven other founders rented a Silicon Valley house together one summer.

Silicon Valley 120

Silicon Valley North Carolina Cofounder Entrepreneur 120

Steve Blank

AUGUST 5, 2011

Convergent had assembled a stellar team with founders from Digital Equipment Corporation and Intel and engineers from Xerox PARC. I fact-checked the datasheet with my boss (who would be my co-founder at Epiphany) and the rest of the engineering team. Marketing to Match the Channel. Marketing materials need to match the channel.

Silicon Valley 267

Silicon Valley Channel Cofounder Demand 267

Hunter Walker

JANUARY 7, 2016

Living in Europe with easy access to different countries, divergent points of view, and experiencing the spectrum of “outsider” status relative to Silicon Valley has been life changing and a career choice I would recommend to everyone even if only for a couple of years. Small perspective shifts make an impact.

Silicon Valley 48

Silicon Valley Sweden Europe Product 48

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20