YoungUpstarts

MAY 14, 2018

It can provide insights on how many users are visiting your website, how engaging your on-page content is, and how different channels are working or not working together. Check out resources like Search Engine Journal or Moz to start learning about SEO tasks you can put in motion yourself. Do Your Research.

Small Business 173

Small Business Technical Review Social Media SEO 173

Both Sides of the Table

MAY 7, 2013

Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. Needless to say I think Ryan is one of the most talented engineering leads in LA but I’d stack him against anybody in the Valley, too.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Genuine VC

JANUARY 23, 2012

Communities like those of uTest (software QA testers), as well as NextView portfolio companies GrabCAD (mechanical engineers) and thredUP (parents), which resulted in marketplaces had origins in this approach. Often this focus can be on a specific geography or vertical. Piggyback off an existing marketplace.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

ConversionXL

JANUARY 28, 2021

Now users interact with digital products in much more complex and different ways than a decade ago…the more complex your stack is, the more customer data you are spreading across many different tools, and the more time you (or your engineering team) will need to reassemble the puzzle and get a full reasonable picture. Integrations.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Both Sides of the Table

JANUARY 6, 2014

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. So our board meetings consisted of discussion about. how to market our products and company.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Cracking the Code

MARCH 24, 2015

- devs very interested in productivity and simplifying their lives, not in chasing new techs - Rules: 1) Do documentation right: keyword rich, want engineers to write it; e.g. GitHub is using GitHub to write GitHub docs, engineers more willing to do it, and then can easily launch it as part of project, devs can fork it 2) Remove barriers to get started: (..)

API 48

API Fractional CTO CTO Hire San Francisco 48

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. Just like cars with a great engine but no wheels. It was 2003. Marketing automation (as we know it today) was just born.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ReadWriteStart

OCTOBER 27, 2011

The 1M/1M Channel on Stanzr. However, the mistake Said has made is to go "spray and pray" and build numerous different verticals without really fleshing out the business strategy for any of them. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. PTA Portals.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Mava Consulting.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

SEPTEMBER 15, 2021

The templates you can access include the following: Google Ads Search Performance Overview Google Ads Campaign Performance YouTube Channel Report Google Analytics Audience Overview Ecommerce Store performance. These are the channels from which your data will filter through to your dashboard. Add your data sources.

Sales 137

Sales Metrics Customer Analytics 137

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. In enterprise companies, product marketer’s focus on shaping the product's perception in the business and competitive domain and enabling sales channels. What to Do?

Product 108

Product Technical Review Marketing Affiliate 108

Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof.

Video 164

Video Silicon Valley RSS California 164

Version One Ventures

APRIL 23, 2013

Vertical markets: Expanding from books to other media verticals seemed unrealistic, considering both the music and movie verticals had a rapidly shrinking share of physical goods. Market expansion: AbeBooks specialized in the long tail (used, rare, hard-to-find books).

Vertical 130

Vertical Non-Compete Asia Europe 130

Steve Blank

AUGUST 31, 2009

Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. The flaw in this thinking is that “first customer ship&# is simply the date when engineering thinks they “finished” the 1.0 release of the product. before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

View from Seed

JUNE 23, 2022

Long-term: Influencers across the world with 10K+ followers and across all major verticals (e.g. So in college, I studied aerospace engineering, joined Air Force ROTC, and eventually was accepted by the Air Force to go to flight school upon graduation. My goal was to become an astronaut.

DC 156

DC Cambodia eCommerce Social Media 156

ConversionXL

AUGUST 2, 2017

presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Partners can be a source of valuable product feedback – connect them with product managers and engineers for feedback from the front lines. increased revenue.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

presence in new markets and verticals. This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Partners can be a source of valuable product feedback – connect them with product managers and engineers for feedback from the front lines. increased revenue.

Channel 77

Channel Partner Programming B2B 77

Austin Startup

APRIL 25, 2017

Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. First, they have to be publicly accessible for users and search engines. Quora Spaces. Twitter moments.

SEO 159

SEO Framework SCRUM Search 159

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. They were engineers, certainly they could do better than that? The Week 5 Lecture: Channel.

Customer 247

Customer Cloud EC2 Channel 247

Steve Blank

APRIL 2, 2009

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. We listed the editors, writers, what they had previously had written, deadlines, what the competitive products were, how our benchmarks stacked up, what “upgrades” our boards needed from engineering to win, etc.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Lightspeed Venture Partners

OCTOBER 5, 2013

When the problem space is complex you arrive at solutions fastest through a mix of software and people engineering. Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. Algorithms alone don’t cut it.

Cofounder 161

Cofounder Vertical Algorithm Government 161

Occam's Razor

OCTOBER 14, 2014

Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

The Next Web

NOVEMBER 13, 2013

Frequent algorithm changes in Google’s Organic search results (and indeed, the actual layout of the search results pages themselves) enforce a world where useful, engaging and purposeful content is quite welcome, and search engine spam is not. Entrepreneur Insider Analysis and Opinion How-To''s'

SEO 136

SEO Audience Chad API 136

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. The plan targets data scientists and video engineers. Adapt video sizes.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Content creation, the engine of inbound marketing, creates the draw (i.e. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 89

Marketing Affiliate Channel Software Review 89

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Combined with product costs, an engineering budget, and schedules, this results in a spreadsheet that faintly resembles the first financial plan in the company’s business plan.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Duct Tape Marketing

FEBRUARY 16, 2022

In this episode, we dive into Brent’s framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. It doesn't have to just be a vertical. 5:31] How do you define scale, and how does it differ from growth?

Framework 79

Framework Vertical Hosting Networking 79

Transformify

NOVEMBER 14, 2019

We have a random channel on Slack that is full of fun tidbits throughout the day, some design related and some not so much. We’ve engineered a project platform with a 360-degree rating process where team members rate each other and themselves. On top of that, 56% of our workforce is made up of women.

Global 72

Global Angel Investor Design Vertical 72

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117