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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Build an active online presence (be your own PR person!). You’re basically looking to establish multiple avenues of communication with customers through digital and traditional channels. Start doing guerilla marketing. Set up a business email account. Share customer stories and experiences. Create a paid advertising campaign.

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Ways To Improve Word Of Mouth Marketing Campaigns

The Startup Magazine

Guerilla Marketing. If the referral program is properly implemented, it can be two or three times more effective than paid channels you might have available as alternatives. Brands can instantly stand out when they properly use PR in order to amplify the buzz that exists or just create brand new buzz. Source: Pexels.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

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How to Have the Best Opening Day Ever

Up and Running

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Spread word of the ceremony on your various social channels, and be sure to invite any VIPs in your area, such as city officials, nearby business owners, and other prominent industry leaders and tastemakers in your area.