Steve Blank

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Customer Relationships answers the question, “How will we create demand and drive it to our channel?”

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Lessons Learned in Diagnostics

Steve Blank

Part 6: Distribution channels in Life Sciences. It includes reimbursement, regulation, IP, validation, channel access, etc. Part 3: described what we’re going to do about it. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 240
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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

These include the product itself, the customer, the distribution channel, revenue model, how to get, keep and grow customers, resources and activities needed to build the business and costs.). If the startup is acquired for its IP, talent or revenue, it should be rapidly integrated into the acquirer. Lessons Learned.

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Is This Startup Ready For Investment?

Steve Blank

Todd Morrill wanted teams developing Diagnostics to have a reimbursement strategy fully documented, the necessary IP in place, regulation and technical validation (clinical trial) regime understood and described and the cost structure and financing needs well documented. Diagnostics. You can see the entire presentation here.

Incubator 310
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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy » 24 Responses Tweets that mention Someone Stole My Startup Idea – Part 2: They Raised Money With My Slides?! This is more challengine than it appears, and method of insulation is supporting varied input channels. That’s not found in a set of slides.

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Lesson Learned in Medical Devices

Steve Blank

Part 6: Distribution channels in Life Sciences. In medical devices, understanding reimbursement, regulation and IP is critical. Part 3: described what we’re going to do about it. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 241
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. How does it differ on the web versus other channels? Did anything change about Value Proposition or Customers/Users or Channel? Direct channels, indirect channels, OEM.

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