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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

Next we teach Distribution Channels (how are you going to sell the product) and Customer Relationships (how do you Get/Keep/Grow customers) and Revenue Streams (what’s the Revenue Model strategy and pricing tactics.) Customer Relationships answers the question, “How will we create demand and drive it to our channel?”

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Product/regions/channels. sales) impact of my brand marketing? – work together, and how do the channels complement each other? Our innovative approach… Due to non-public IP, it is a cluster I can’t tell you much about. Tactical strategies. Ad unit types. Meta-analysis. Matched market tests.

Analytics 131
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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Delivery times based on geo/IP/mobile phone location. Delivery times based on geo/IP/mobile phone location. You should.

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Easily Bypass GeoIP Bans Using A VPN

YoungUpstarts

A geoIP restriction is where a website has blocked certain IP addresses from accessing content based on their geographical location. You will notice that you’ve been blocked if you try to access a certain site that doesn’t load, or if you try to move through a point of purchase and the sale doesn’t complete. What is a VPN ?

IP 100
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Have you configured your custom and default channel groupings? Does the site have a YouTube channel?

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Anatomy of an Innovation-friendly School

This is going to be BIG.

I've been thinking a lot about what an innovation-friendly school looks like and have a few thoughts--and it doesn't just mean building labs or creating more flexible IP licensing schemes. They don't have great marketing channels to those clubs and the faculty don't advocate for participation as part of your education.

Incubator 116