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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.

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Twitter Link Roundup #171 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link]. Verizon Seeks to Shake Up Fees for TV Channels – [link]. Kin – [link].

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. Two paragraphs, Five bullets.

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Who’s Doing the Learning?

Steve Blank

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

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30 Money Saving Tips For Your Business

Up and Running

Learn everything you can about marketing and public relations for your industry, and make sure you’re putting your best foot forward when you promote and talk about your business. “Lean is in. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson.

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Who’s Doing the Learning?

Steve Blank

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 206
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Lean Marketing: Delivering Customer Service via Social Media

crowdSPRING Blog

By leveraging the power of social media you too can open up completely new and valuable channels through which your customers can reach you quickly and easily. Of course you can also use Twitter to direct people to your site or other support channels when a more complex answer or solution is required. Blog and newsletter.