crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. Related posts: Lean Marketing tips: not-for-profit edition.

Lean 98

Lean Channel Marketing Software Review 98

crowdSPRING Blog

DECEMBER 15, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

Lean 129

Lean Small Business Marketing Startup 129

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. We can adapt these startup tools for use inside the corporation. Here’s how.

Lean 120

Lean Management Business Model Incubator 120

Startup Professionals Musings

NOVEMBER 17, 2014

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Marty Zwilling.

Agile 253

Agile Startup Social Network Software Developers 253

Steve Blank

APRIL 21, 2011

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Gust

NOVEMBER 9, 2014

Eric Ries on Lean Startup methodology, via Wikipedia. I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). Find customers, partners and channels early.

Agile 163

Agile Startup Lean Social Network 163

Startup Professionals Musings

JUNE 9, 2013

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Marty Zwilling.

Agile 263

Agile Startup Social Network Software Developers 263

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. — Over the last three years the Lean LaunchPad class has started to replace the last century’s “how to write a business plan” classes as the foundation for entrepreneurial education. . The Lean LaunchPad is now being taught in over 100 universities.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

NOVEMBER 11, 2013

We’re teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. This post is an update of what we learned about life science distribution channels. Life Science/Health Care distribution channels differ by Category.

Distribution 224

Distribution Channel Lean Intellectual Property 224

ReadWriteStart

OCTOBER 15, 2021

This problem becomes even more evident in the case of startups that have yet to develop their entire business infrastructure. Despite the variety of present-day communication channels (E-mail, SMS, call, social media), it’s easy to see why building a productive rapport with future clients becomes increasingly tricky.

Sales 78

Sales Startup Social Media Technical Review 78

ReadWriteStart

JUNE 1, 2020

I have often been asked about Startup Funding by entrepreneurs. Many myths surround the subject of startup funding. Here is Startup Funding, a Comprehensive Guide for Entrepreneurs. You must have seen a lot of startups giving out promotions, discounts, and incentives at the early phase of their business. Crowdfunding.

Startup 150

Startup Entrepreneur Elevator Pitch Seed Stage 150

Up and Running

JULY 31, 2015

This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Listen to Episode 9: Show notes: What is Lean Planning? Lean Business Planning by Tim Berry – (31:21). What’s the lean mean? – (:25).

Lean 60

Lean Business Plan Forecast Software Review 60

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. I visited Bend last year and caught up with his progress. Tech investing is risky.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Startup Lessons Learned

OCTOBER 16, 2017

Today, my new book, The Startup Way , finally hits bookshelves! It's a huge day for any author, but I also hope it can be a huge day for the future and growth of the startup movement and for the future of our country. I’m hoping The Startup Way will continue that conversation and am so glad to have you along for the ride.

Software Review 129

Software Review Startup United States Framework 129

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. – not just web-based startups.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

DECEMBER 9, 2013

As our Lean LaunchPad for Life Sciences class winds down, a good number of the 26 teams are trying to figure out whether they should go forward to turn their class project into a business. Founders don’t do startups because they’re searching for a huge financial windfall. Family/Career/Culture Lean LaunchPad Life Sciences'

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. Fundamentally, lean startups do more with less, because they systematically find and eliminate waste that slows down value creation.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

JUNE 5, 2017

Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. I found this perspective validated in a new book, “ Plan Commit Win: 90 Days to Creating a Fundable Startup ,” by serial entrepreneur and strategic consultant Patrick Henry.

Technical Review 152

Technical Review Stealth Lean Social Media 152

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. New channels. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Companies Run on Process. Process Versus Product.

Government 315

Government Technical Review Acquisition Metrics 315

Steve Blank

SEPTEMBER 16, 2014

How do you figure out what’s the right mix of skills for the co-founders of your startup? I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. I told Radhika this is a perennial question for startups. ——-.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

YoungUpstarts

JULY 17, 2020

The startup world is a perfect microcosm for these strange times — even in normal circumstances, a startup is always on a tightrope, one step away from unicorn status or financial ruin. As startups pivot to meet the changing landscape, here are four things to consider: 1. Short of layoffs, there are other channels for savings.

Startup 287

Startup Wisconsin Stock Options Dividend 287

Up and Running

OCTOBER 4, 2017

When we established Ready4S back in 2012, the tech startup scene looked completely different than it does today. But if you’re considering setting up a tech startup right now, you should know that it still presents a huge challenge. In fact, 75 percent of venture-backed startups fail. . Develop a viable proposition.

Startup 115

Startup Estonia Poland Silicon Valley 115

Steve Blank

MARCH 5, 2015

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. On April 27 th , on my next program, my guest will be Eric Ries the author of the Lean Startup. Oren Jacob – CEO ToyTalk.

Channel 120

Channel Venture Capital Lean Business Model 120

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

JULY 13, 2021

By the end of the 20th century entrepreneurship education fell into two categories: 1) starting small businesses and 2) starting high-growth, high-risk scalable startups. The case method and business plans are the antithesis of how entrepreneurs create startups. Neither cases nor business plans replicate the actual startup experience.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

DECEMBER 7, 2009

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. In a startup success isn’t about just execution, it’s how well we could take our original hypothesis and learn, discover , iterate and execute. See part one for the first time it happened. This time it was serious.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

The Next Web

DECEMBER 4, 2013

If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Startup Example: Zappos. Startup Example: Cloudera.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. A kite-boarding startup?

Lean 256

Lean Business Model Agile United States 256

The Next Web

OCTOBER 28, 2012

Why has growth hacking so strongly resonated with the startup community? The real answer is that the phrase “growth hacking” caught fire because of its particular emphasis on growth, which determines the life and death of every startup. Startups are facing growth challenges that were not apparent a few years ago.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source. What is the use case?

Advertising 131

Advertising Cost Customer PR 131

Startup Professionals Musings

MAY 10, 2023

In my experience, new startup businesses are initiated primarily by these standalone innovators, popularly called entrepreneurs. Lean on your neutral instincts until the right domain experts can explore them. Channel your energy into feedback on the alignment and decision-making process.

Silicon Valley 240

Silicon Valley Lean Leadership Analytics 240

Startup Professionals Musings

FEBRUARY 15, 2023

Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors. Adding free users or customers to increase valuation makes sense for a venture-backed startup looking to go public, but will kill bootstrapping. Operate small, but show a big-company image.

Equity 349

Equity Hockey Stick Bootstrapping Sweat Equity 349

crowdSPRING Blog

JULY 13, 2015

Startups and small businesses face a steep learning curve when it comes to online marketing. Does this mean that you should avoid online marketing and social media channels? Have a look at these five channels, none of which will strain your marketing budget, although each will require a commitment of time and capacity.

Channel 48

Channel Lean Marketing Syndicate 48