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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148
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Arif Bhalwani, CEO of Third Eye Capital, on the ‘Golden Age’ of the Private Credit Market

The Startup Magazine

The increasing importance of private credit in today’s market cannot be overstated. The challenges I faced building companies were multifaceted, ranging from securing adequate funding to navigating the labyrinth of market dynamics and building a team that shares a common vision and drive.

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Not Your Mother’s Affiliate Marketing: Propelling the Industry into a Data-Driven Future

The Startup Magazine

Affiliate marketing can be a great channel for business growth. The beauty of the channel has always been that enterprises only pay for performance. However, there are some negative parts of affiliate marketing that have become status quo over the years and are considered “just the way it’s been done.”

Affiliate 111
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

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Shopify Guide — Here’s How to Become an Expert

ReadWriteStart

Whether it’s marketing yourself as an expert, writing Shopify-specific content, or partnering with other Shopify Partners, fitting into the Shopify Partners and Ecosystem is one of the crucial steps. Shopify users often require contract work for tasks such as web development, marketing, web design, business development, and writing.

Curation 140
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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

Historically, the healthcare market has been regional, limited by the in-person nature of care delivery. Telemedicine is game-changing as it opens up the possibility of addressing a national market, so long as you have a network of providers licensed to practice in specific states. Scalable Go-To-Market .

Vertical 156
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. At first, there were just chemical marketplaces in the Chinese market.

Germany 175