A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
We're better at SEO and social media. Social media and SEO is ever-changing quicksand. It's even true in hardware: Every mp3 player uses zillions of patents, but that didn't stop Apple from winning. 80% of Americans believe they are better-than-average drivers. Can't be true, right? You're on top of Google today, gone tomorrow.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 9, 2014
Watch a bunch of interviews of founders of successful companies, and here’s what you don’t hear: We tried eight different marketing channels — AdWords, Facebook, Twitter, Pinterest, social media, events, retargeting, SEO, guest-posting, PR, and so on. How to pick the one channel?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 8, 2019
That is, you need a good marketing channel and you need a few killer features and you need great initial employees and you need a healthy market, etc. Consider marketing channels. This was an example of “high risk, high reward.” Like startups. What can you do, to reduce this effect and maybe even turn luck to work in your favor?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
, but informally I’ve observed the following things, which follow a pattern that can be identified and counteracted: The initial marketing channel quickly saturated , so growth stalled at a non-zero but unsustainably-low rate. The initial marketing channel was sustainable for a while , but got wiped away due to external forces.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 4, 2015
Many marketing channels are “zero-sum,” meaning that if one company wins a piece of the channel, other companies cannot also use that piece. Counter-Example: Social Media. So, even if you win a zero-sum channel, your growth in that channel is capped, and expensive.
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Apparently tech support is a better "social media outreach" program than hiring interns to spray comments on random blogs. The unexpected face of your company.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
Expert insights. Personalized for you.
319 
Let's personalize your content