Gust

JUNE 19, 2012

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S.

Startup 180

Startup Forecast Angel Investor Software 180

Gust

JANUARY 4, 2012

The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. Large companies] win by locking competitors out of their sales channels.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

AUGUST 29, 2012

Believable paths, triggers, and channels. If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Don’t trust trademark or copyright to defend you by themselves.

Marketing 119

Marketing Sales Cycle Social Media Angel Investor 119

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Find partners and channels which are complementary, and not directly competitive. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

NOVEMBER 3, 2013

A major resource is cash funding, but other resources, such as industry contacts and access to marketing channels may be more important for certain products. Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new media out there today.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183