Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Demand 256

Demand Metrics NPV Net Present Value 256

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JUNE 15, 2023

Here are some key benefits and features that make content publishing software like Quark Content Publishing Platform valuable for small businesses: Centralized Content Management: The software provides a centralized repository for all content assets, including text, images, videos, and other media.

Software Review 156

Software Review Software Small Business Social Media 156

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. The real challenge is to win massive consumer preference repeatedly.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 338

Social Media Framework Media Conversion Ratio 338

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. As with most platforms, there are metrics that matter, and vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 238

Social Media Media Startup Social Network 238

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

Customer 211

Customer Social Media Metrics Technical Review 211

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 238

Media Cost Framework Social Media 238

The Next Web

DECEMBER 4, 2013

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Paid media is one of the most lucrative sources of customers for ecommerce.

Conversion 156

Conversion CPA Metrics Analytics 156

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 319

Marketing Framework Social Media Metrics 319

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

YoungUpstarts

AUGUST 30, 2017

Integrate Your Content with Social Media. This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. Use Google Analytics to Improve Content.

Curation 164

Curation Analytics Social Media Metrics 164

Startup Professionals Musings

OCTOBER 8, 2018

You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success. Optimize your customer feedback and listening channels. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 211

Technical Review Channel Social Media Metrics 211

The Startup Magazine

APRIL 25, 2023

This may involve analyzing the costs of recruiting through different channels, such as job boards, social media, and employee referrals. Developing metrics to track the financial impact of HR initiatives: This can involve tracking employee productivity, turnover rates, and other key performance indicators (KPIs).

Finance 134

Finance Retention Forecast Employee 134

ReadWriteStart

APRIL 8, 2023

In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Hearpreneur

OCTOBER 25, 2023

Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us. Whether it's mastering SEO, excelling at social media marketing, or becoming adept at email campaigns, the key is to select one area and delve deeply into it.

eCommerce 126

eCommerce Omaha Entrepreneur SEO 126

Startup Professionals Musings

DECEMBER 7, 2022

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

crowdSPRING Blog

MARCH 25, 2012

In addition, social media platforms such as Facebook and Google+ allow local targeting of online ads. QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics. Outdoor and print.

Lean 98

Lean Channel Marketing Software Review 98

Startup Professionals Musings

AUGUST 15, 2022

Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 315

Startup Social Media Analytics Cloud 315

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. Wrong metric. Black Friday data.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? So, try promoting your page on other channels.

Metrics 77

Metrics Social Media Viral Technical Review 77

Women Entrepreneurs Can

MARCH 13, 2024

As loyal customers share their experiences on social media and local review sites, they can drive new traffic to your restaurant. Promote your loyalty program on all your channels – including social media, email, and in-restaurant. This is an incredibly effective tactic for restaurants in competitive markets.

Programming 52

Programming Retention Software Review Social Media 52

Startup Professionals Musings

DECEMBER 23, 2016

This means regular updates are required to your business plan, marketing message, social media, and website content. Define and use market metrics to tune your plan. Businesses often settle on one social media or distribution channel based on initial testing, and never look back.

Social Media 120

Social Media Technical Review Metrics Channel 120

Occam's Razor

MARCH 23, 2021

Paid Media. Owned Media. The Minerva Check is a collection of media plan minimums required for success. Product/regions/channels. Throw everything in there, and out comes a list of things that every media plan has to meet to be greenlit. The benchmark for the beautiful metric AVOC is 15.3%. Customer Service.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176