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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

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1TeamWeb Taps Out the Competition

Austin Startup

This explosive growth has in no small part been due to the popularity of the Ultimate Fighting Championship (or UFC) league, brought to the forefront in the past decade through the entertaining, if testosterone-heavy, Ultimate Fighter reality program on the Spike cable TV channel.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). Check it out here.

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Finding a Technical Cofounder

bizthoughts.mikelee.org

Then go to hacker events and developer meetups. Or even contribute to an open source project. The development community is a friendly one (for the most part) and you’ll often find many people eager to help you out. You can earn the trust of other developers fairly easily if they see you willing to do this.