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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

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Startup Metrics

TechEmpower

Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Finally, review the numbers with your partners. We need to make sure we have these numbers. Don’t overcomplicate things with reporting tools.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Obviously, you need to promote these events via multiple digital and traditional marketing channels. They won’t find you. Be prepared to give away to participants something memorable that they actually want.

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How to Make Partner Marketing Work for You

Duct Tape Marketing

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer. Today, Glazer and I speak about the ins and outs of partner marketing.

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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels. This approach has been used for years, and implies very little risk, but many startups are still “too busy” to pursuing possible partners. Capitalize on shared costs and common distribution.

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