Both Sides of the Table

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

Channel Partners Not Yet Formed. I wrote about that extensively in “ the fallacy of channel partners.” ” When you’re bigger channels play a very important role. Professional services + systems integration = lower churn. “You’re a software company not a services company!

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. MSN & AOL.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? -

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What’s it Like Being a VC?

Both Sides of the Table

My job doesn’t involve the daily grind of customer complaints, product outages, business partner / channel problems, hiring / firing, etc. I still like spending time with our teams – at GRP Partners we have a great team – but I don’t have large numbers of people to be responsible for.