Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

ConversionXL

JANUARY 18, 2022

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Marketing 110

Marketing Product Audience Equity 110

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

Hearpreneur

JANUARY 22, 2023

This trend is only set to increase in the coming years, and I expect to see more companies focusing on sustainability in their product development and business practices. Regarding trade financing, many banking partners have only begun their digital journey. Another trend I see emerging is the rise of experiential travel.

Artificial Inteligence 121

Artificial Inteligence Technical Review Entrepreneur Social Media 121

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They tell you they’re going to ship product and they do.

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Trusted partners quit, personal friends become enemies, and staff management becomes a huge burden. Build a learning organization that shares your vision and drive.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Hearpreneur

SEPTEMBER 22, 2021

Tesla has always put a huge emphasis on product development and technological advancement. From their SEO blog which really breaks SEO down to a routine level, to their YouTube channel which provides individuals with a chance to learn the ins and outs of SEO there is a lot to learn from them.

Technical Review 118

Technical Review Entrepreneur Software Review SEO 118

The Startup Magazine

JUNE 15, 2018

Loyalty and rewards: tech solutions and platforms, such as card-linking and alternative payment options, which are easily integrated into Avios, the airlines’ channels and retail partners. Product development input. Wildcard : any new disruptive ideas that have the potential to reshape the travel industry.

Technical Review 60

Technical Review Due Diligence Startup Analytics 60

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ReadWriteStart

MAY 7, 2018

Janice Roberts, partner at Benhamou Global Ventures, provided a number of reasons why her investment firm believed in what Kaptivo has developed. The company has deployed more than 2,000 devices globally, expanded its VAR network, and secured major OEM partners. Kaptivo just completed a $6 million round of financing.

Global 114

Global Finance Security Channel 114

Startup Professionals Musings

MAY 31, 2014

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

YoungUpstarts

JUNE 6, 2018

Product Development. Your product might “sell itself,” but it still has to get into customers’ hands somehow.) To keep this expense category in check, you’ll want to lean heavily on digital marketing channels and outsource logistics to trusted partners, like Fulfillment by Amazon.

CPA 124

CPA Bandwidth Lean Startup 124

Startup Professionals Musings

AUGUST 5, 2018

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

Startup Professionals Musings

JULY 29, 2016

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?)

Marketing 84

Marketing Startup Viral Small Business 84

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Women Entrepreneurs Can

NOVEMBER 19, 2022

They can also help you develop your product and sales channels. Xfund, Patrick Chung is a managing general partner in a venture capital firm that supports lateral thinkers. This is done by evaluating the product’s potential market, the sales process, and the company’s team. Pre-Seed Investments.

Venture Capital 52

Venture Capital Early Stage Liquidity Event SEC 52

OnlyOnce

MARCH 14, 2011

You find that you have to support channel partners as well as direct customers (or vice versa). All this takes away from the time you spend on “the new” as well. • Creating “productive stress” becomes difficult —At the point our business became profitable, life became a lot better. You’ll build custom code for certain clients.

Software Review 67

Software Review Development Team Review Later Stage Technical Review 67

Steve Blank

AUGUST 27, 2012

I offered that at Epiphany, my partner Ben’s office was the first place I would go when I thought I had new “insights.” He should make sure that there aren’t other parts of the business model (revenue model, pricing, partners, channel, etc.) Better, during that time brainstorm them with someone you trust.

Founder 316

Founder Cofounder Advisory Board Burn Rate 316

Startup Professionals Musings

JULY 30, 2016

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

Small Business Force

MARCH 8, 2013

One thing that has always intrigued me, however, was how the "chemistry" between the "star" and the professional dancer they're partnered with has as much to do with the couple's success as the "star's" dancing prowess. However, partnering is more than simply two companies working together. It requires much more!

Partner 37

Partner Small Business .Net Vertical 37

Duct Tape Marketing

NOVEMBER 9, 2022

Clare Price (07:24): And that's why one of the things that I'm doing with is developing what I call a ecosystem of right partners. We've worked really out the team and I'm really looking for preferred partners that, and some are already listed on my website that can be part of this ecosystem.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

JULY 5, 2018

Penney has led the way among department stores by partnering with Bombfell (a curated apparel box service) to create personalized boxes for big and tall male customers. Finding an experienced partner who can help bring such plans to fruition can help make good on those plans.

Programming 113

Programming Bankruptcy Curation Retention 113

Steve Blank

NOVEMBER 18, 2010

A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) The web site and/or product presentation slides start changing and Marketing and Sales try different customers, different channels, new pricing, etc.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Target your buyers and anyone involved in the decision-making process, and include the people who will use your product. Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

bizthoughts.mikelee.org

MARCH 8, 2012

iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. toolbars in browsers #distribution # 19 hours ago @davemcclure Idea 1: Have a core part of your product become more useful with friends, ie.

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Steve Blank

MARCH 11, 2015

They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. and how to price the product. for new product development that emphasize immediate returns.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners? But often, no existing solution exists.

Framework 389

Framework Distribution Channel Leadership 389

Up and Running

MARCH 24, 2021

One of the best ways to start developing your market penetration strategy is using the Ansoff Matrix. Typically, product development and diversification are the more costly and riskier options, while market development and market penetration are considered to be lighter risk strategies. Launch a new product or service.

Software Review 146

Software Review Marketing Campaign Forecast 146

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

San Francisco 44

San Francisco Startup PHP San Diego 44

ConversionXL

JUNE 9, 2016

Essentially, any product that you’ve tweeted will include a buy button, which means your audience can buy from you without leaving Twitter. Twitter has teamed up with a number of eCommerce partners to make it all possible (and seamless). Increase the number of conversations taking place about your products / company.

Social Media 48

Social Media eCommerce Media Audience 48

The Next Web

NOVEMBER 9, 2013

Brian Lakamp is the President of Digital for Clear Channel Media and Entertainment and oversees the company’s digital strategy, which includes iHeartRadio. Wherever possible, try to find partners with large consumer audiences that you can tap into. If your budget is tight, opt for a barter relationship instead of a paid one.

Audience 128

Audience Silicon Valley Cofounder Channel 128

ConversionXL

JUNE 25, 2021

A product launch should not be seen as a single event or communication. Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Step 5: Analyze your data to reassess and know when to move on in the product lifecycle.

Product 96

Product Social Media Audience Software Review 96

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

The Startup Magazine

FEBRUARY 16, 2022

The promotion signals the importance of product development for the company’s growth roadmap. As part of our growth plan, we’ve realized a need to create new business channels and expand existing ones,” Gurfinkel said in a statement. CEO Perspective. DataRails has already raised $53.5

Hiring 143

Hiring Software Review Customer 143