Steve Blank
MARCH 19, 2009
Yet two smart VC firms, Sigma and Matrix Partners, realized that somewhere in this mess there was value. They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for.
SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Do you need to provide RSS? What’s different, special here? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? Dismissable?
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SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Do you need to provide RSS? What’s different, special here? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? Dismissable?
Steve Blank
DECEMBER 7, 2009
The initial hypothesis for Epiphany (from my much smarter partner Ben ) was that as departments in the enterprise (manufacturing, finance, customer support sales) became automated, the marketing department would eventually get its turn. This is more challengine than it appears, and method of insulation is supporting varied input channels.
Steve Blank
AUGUST 31, 2009
The product development model is so focused on building and shipping the product that it ignores the entire process of testing your basic hypothesis about your business model (customers, channel, pricing, etc.) Or at times an even more honest answer, “My senior partners say this is the only way to do it.” before you ship. Now In Print!
Gust
JUNE 19, 2012
I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Tell me what it costs to produce one unit, what the channel pays for it (if channels are relevant) or what the buyer pays for it, what it costs to ship, and so on. . Managing Partner , Tangent Capital.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.
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